Kevin Warnock

Today a company I’m friends with got some great publicity on the cover of the Style section in the San Francisco Chronicle, the primary paper and online newspaper for San Francisco, California USA.

I’ve written about Naked Suits before, soon after I attended their unveiling party on June 25, 2011.

I first met the founders Albert Shyy and Ming Chang in June 2011 when I was a final round judge for the Made for China Entrepreneurial Pitch Competition and Startup Fair at University of California at Berkeley.

I don’t buy newspapers anymore, but I made an exception today because I wanted to have a copy for my library. I snapped two pictures of the article so you can see exactly how great the coverage was. Yes, an underwater Shyy and Chang fill up nearly the entire front page of the Style section.

Congratulations to the outstanding and friendly team behind Naked Suits. I’ve been friends on Facebook with some of the team members, and they are living fascinating lives from what I can glean from their status updates.

It must really be exciting to work at Naked Suits with all that’s happening so quickly.

I encourage you to read the story at the Chronicle website, but if you find that link no longer works, you can click on the photos here to enlarge them, and you may find you can read the tiny text successfully.

Naked Suits in August 21, 2011 San Francisco Chronicle Style section, page 1

Naked Suits in August 21, 2011 San Francisco Chronicle Style section, pages 6 & 7

Naked Suits unveiling party June 25, 2011 - Adisa Banjoko, Ming Chang, (guest) Kevin Warnock, Judy Hoang.

On April 27, 2011 I was a judge for the Made for China Entrepreneurial Pitch Competition and Startup Fair at University of California at Berkeley.

This was a fun evening, and I made some new friends, including Ming Chang, CEO of Naked Suits.

Liu Nan had earlier arranged for me to be a judge. I met Nan at the Berkeley Entrepreneurs Forum about six months ago, and we stayed in touch.

I love judging business plan competitions.

The winner of the Made for China event is a fascinating company with the provocative name Naked Suits. Here’s a video of the team receiving their first place prize at the actual competition. They win at 5 minute marker in the video. (You can see me in the far lower right at the 5:45 marker, taking a picture with my iPhone.)

Naked Suits is a clever name.

The Naked Suits idea is that their suits are so breathable, lightweight and durable that you feel as if you’re not wearing anything at all.

While their website doesn’t say so, I understand they are using fabric that is made with nanotechnology so that it repels water and most stain causing substances.

At the unveiling, Chang set up a testing station with fabric swatches and bottles of Two Buck Chuck, the famous red wine sold by Germany’s Trader Joe’s grocery store.

I personally poured an entire glass of red wine over a Naked fabric swatch and the fabric did not get stained. The wine rolled off and the fabric remained dry once I dusted the droplet balls of wine off the fabric. None of the wine balls absorbed into the fabric. I was impressed, and that’s why I’m writing this post.

I don’t wear a suit more than about twice a year. I will put on a suit for a wedding or funeral, but I never wear a suit for work or for a date. I’m much more into sports jackets and jeans for all but the most formal occasions. So I’m not likely to buy a Naked Suit, at least until they come out with a line of sports jackets.

The suits are nice.

They are handmade in Shanghai, China without fusing, a kind of heat activated glue used on many suits.

There is red piping along the inside lining that just pops visually. It’s very eye catching, and when someone catches a glimpse of the inside of a jacket, this red bead should signal that this is a costly and luxurious product. I’ve never seen such an eye catching detail on the inside of a men’s suit jacket before, and I have looked at a lot of suits over the years. I used to wear a suit five days a week when I worked at Cooley as a programmer.

Naked Suits are a bargain at USD $695. Handmade suits usually cost a lot more. I wish Naked Suits the best of success with their exciting venture. In all my years of judging business plan competitions, I have never seen a team attempt to enter the hotly competative fashion industry. Chang and his team show a flair for the dramatic, so I like their chances. Check out the flyer they put together for their Naked Suits unveiling. This looks like it could have been produced by an established fashion brand. I’m a photographer and I like it.

Naked Suits advertisement, June 25, 2011

The picture at the top of this post shows me with three members of the Naked Suits team.