Archive for the ‘dark garden’ tag
I met the founder of Dark Garden at SFMade’s Ramp It Up event
DarkGarden.com corset store
I met Autumn Adamme this evening at Ramp It Up, a fundraiser by SFMade.
I first wrote about SFMade in February, 2011.
Adamme is the founder of Dark Garden, a San Francisco manufacturer of fine women’s corsets. Adamme operates a retail store at 321 Linden Street, and I believe all her products are made at the store.
I found Adamme to be inspiring. She moved away from home at age 16 and started Dark Garden in her garage when she was only 18 years old, in 1989. She has operated this business continuously her entire adult life. I can’t think of any other entrepreneur that started so young and stayed with their original venture for as long. Adamme looks to be about 30 years old, so she hasn’t let the daily grind of running a successful business beat her down.
Dark Garden is a lovely store. I was there a couple of times helping a woman select and buy a corset. The staff is very pleasant and passionate about what they’re doing. The location is down a small street, and the decor is funky, warm and sexy – I found it a perfect environment for what they sell. I’ve been to many high end lingerie stores, and while Dark Garden isn’t selling lingerie, I found the vibe at the Dark Garden store the most appealing, personal and real of all.
I’m writing abut Dark Garden because I am considering leaving the Internet entrepreneurship world and getting into manufacturing. This is a big and somewhat scary move for me. I love hearing stories like those Adamme shared with me this evening, and I wanted to let her know that she made an impression on my thinking.
