Kevin Warnock

Entrepreneurship, ideas and more

Motorized vehicles should contain factory installed carbon monoxide and smoke detectors

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All motorized vehicles, including cars, boats, ships, trucks, buses, planes and trains should come equipped from the factory with integrated carbon monoxide and smoke detectors.

Vehicles should contain carbon monoxide and smoke detectors because power trains can fail and sometimes deliver deadly carbon monoxide into the passenger compartment, killing everyone inside. This happened yesterday, April 1, 2013, when three men got stuck in some mud while driving their sports utility vehicle in the early morning dark. One of the passengers, Shain Gandee, was famous for his starring role in the Music Television reality show Buckwild. The coroner ruled the deaths accidental and declared carbon monoxide poisoning to be the cause of death. The mud reportedly covered the muffler of the truck. That may have forced exhaust through holes in the exhaust system underneath the passenger area, and perhaps some of that exhaust infiltrated into the cabin. The truck was an old model that looks like it’s had a rough life.

It was probably cold and dark out, and I can see the three wanting to stay inside with the motor running to stay warm until daylight. Had there been a carbon monoxide detector on board, the three would have been warned of the danger they were in, and could have shut off the engine and stepped outside for some fresh air. Better to be cold than dead.

Even electric vehicles should have smoke and carbon monoxide detectors, since batteries also are dangerous. Additionally, people might use propane heaters inside, and they emit carbon monoxide that can kill you when they are malfunctioning.

Detectors should be hard wired to the vehicle start battery, but should have 10 year on board battery backup as well, like all detectors should. Detector design should be standardized so a detector from a Rolls Royce Phantom will fit a Chevrolet Aveo, and vice versa. That way the cost to replace detectors at the end of their life will be low enough that people will be inclined to do so. There should be an interlock so the car won’t drive past 55 miles per hour unless a working and non expired detector is installed. This will more than gently nudge owners to replace expired or defective detectors. A red light on the dash is not sufficient reminder. Making the car not start is too extreme, since a user might be in danger if they got stranded. A speed limit is a powerful incentive.

A detector like I propose here should cost about USD $10.00 in quantity with the standardization I propose. I am sure Gandee’s family would have loved for him to have had a detector.

In the meantime, before my idea gets implemented on a universal scale, go buy a home style smoke and carbon monoxide detector and install it in your vehicle. If it goes off and saves  your life, please tell me so in a comment so I know that people are reading this and acting upon my advice.

I don’t know how many unintentional carbon monoxide poisonings inside vehicles occur each year, but the number must be in the hundreds worldwide. An extra $10 to avoid these deaths is worth it.

Written by Kevin Warnock

April 2nd, 2013 at 3:24 pm

Smoke, fire and carbon monoxide detectors should chirp to signal low battery condition only during waking hours – here is how

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Jeff Clavier on left August 30 2012 at Berkeley Entrepreneurs Forum Photo by Kevin Warnock

Jeff Clavier, left, August 30, 2012, at Berkeley Entrepreneurs Forum at University of California Berkeley

I have learned that smoke and fire detectors almost always signal low battery condition in the early morning between midnight and five o’clock. This wakes me up and forces me to replace batteries when I am sleepy. I suspect many people don’t have spare batteries always on hand like I do, and simply take the batteries out until they can go to the store. This leaves the premises less well protected, and I suspect fires have started during this period and that people have died.

The fix is so simple I can’t believe I only thought of it today.

Simply include a clock in all battery operated smoke, fire and carbon monoxide detectors. Have this clock powered by its own battery that can last a decade or more. Set this clock at the factory for the part of the world where the detectors will be sold. The low battery circuitry should consult this on board clock, and should suppress the chirping ‘low battery’ notification during typical sleeping hours, say from 10pm to 8am. The chirping can resume at 8am each day until the batteries are replaced. Alarms typically will chirp for months before they run out of power entirely, so the delay in chirping during the night will not cause a significant safety issue.

The clock should be user resettable so the detector can be moved between time zones by the buyer, or set to accommodate unusual sleep schedules.

I suspect the clock I am proposing costs no more than USD $.50 in bulk, and the feature that it will enable can be promoted to boost sales. I suspect such a detector will sell well because I suspect everyone with a detector has been awakened by their chirping.

Chirping during waking hours is likely to be a measurable advance in fire and poisoning safety, since awake and alert people are less likely to make mistakes, like removing the batteries or putting in replacement batteries backwards.

Jeff Clavier's Facebook Wall as of March 22, 2013

Jeff Clavier's Facebook Wall as of March 22, 2013

While the circuit designers are at it, they should program the detectors to keep track of the passing years and notify the user when the detector has reached its end of life, around ten years after manufacture. I am sure there are millions of ‘expired’ detectors still in use because people forget when to replace them.

This is my second post on how to improve detectors. My first post Smoke detectors should send activation warnings via text messages via Wi-Fi I wrote July 23, 2011.

I believe detectors chirp now early in the morning because batteries deliver less power when cold, and in many homes the temperature drops lowest early in the morning. Here’s a post by The San Diego Real Estate Inspection Company that agrees with me.

Thank you to SoftTech VC venture capitalist Jeff Clavier for sparking my imagination today to think up this fix. Clavier asked on Facebook this morning why detectors report low batteries exclusively at 3:30am. It’s then that I thought of including an internal clock to solve the problem. I posted my suggestion in a comment on Clavier’s Facebook Wall, and then decided to write this post to formalize my suggestion, with the hope the idea gets discovered and implemented.

If this idea makes money for you or your company, please send me an industry average royalty for using this, out of the goodness of your heart. I am guessing that will amount to about USD $.05 per detector, but that could result in my getting ever more wealthy over time given every residence on Earth should have multiple detectors forever. Thank you!

I will not patent this so it’s now in the public domain if it hasn’t already been patented, which is not unlikely given how simple the idea is. I could quickly find no mention of this idea after performing a Google search for this idea.

I wrote about Jeff Clavier last year, and I took the picture of him that accompanies this post. Clavier speaks colorfully. My favorite quote from when I saw him speak August 30, 2012?

“I passed on airbnb that some showed me when it was called air bed and breakfast and I said ‘air bed and breakfast… are you f—ing kidding me?”

My preference is that the world move quickly towards hard wired sealed detectors that have backup batteries that will last ten years. It also seems that non hard wired detectors should have solar cells like calculators and watches, to keep the batteries from having to drain themselves so quickly.

My clock idea I present here is still relevant to such detectors, since I would prefer to learn the detector needs replacing while I am awake and likely to buy a new one at once.

Written by Kevin Warnock

March 22nd, 2013 at 6:40 pm

Venture Capitalist Brad Feld wrote on his blog a nice tribute to Hansoo Lee

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Screen capture of com, March 21, 2013. Article "Dying Much Too Early" by Brad Feld.

On March 18, 2013 I wrote a tribute to Hansoo Lee, who died March 4, 2013 at age 35 from cancer.

Prominent venture capitalist Brad Feld wrote yesterday, March 21, 2013, a touching tribute to Hansoo Lee on his blog. Feld’s blog post was republished on Business Insider.

Here is Feld’s post, in its entirety, for posterity in case the above links ever disappear. Please read this version only if the links above don’t work, so as to not take traffic away from those sites. I generally only copy entire posts like this when I want to be sure some important text is readable for decades, like these lovely words from Brad Feld:

“I woke up to an email today from Aaron Schwartz, founder of Modify. I don’t know Aaron other than our email exchanges but he thanked me for Venture Deals which he said has been very helpful to him.  His note went on to say:

A close friend of mine, and one of my best friend’s co-founders just passed away after a 15-month battle with non-smoker’s lung cancer. I thought the below article was incredibly revealing about how meaningful a partner and leader can be for a start-up. If you think it would be useful to other entrepreneurs, I hope you’ll take a moment and share it.

I went on to read Farewell Hansoo, We’ll Miss You, a beautiful tribute by Bhavin Parikh, the CEO and co-founder of Magoosh. At the end, I had tears in my eyes. Hansoo is 35 and just died of cancer, which was discovered a year ago. I have several friends fighting cancer right now and had one die last year and this story really touched me – of the intimacy of the relationship between co-founders, the beauty of spirit of Hansoo, and how rapidly loved ones and partners can be taken from us.

I just made a donation to the The Hansoo Lee Fellowship to support entrepreneurs. The fellowship will provide  a stipend and mentorship to help Berkeley-Haas MBA students pursue their venture full-time for their summer internship, as Hansoo did. MBA students will receive a summer stipend of $5 – $10K, Mentorship from Haas alums focused on entrepreneurship, and office space.

At the minimum, I encourage you to read Farewell Hansoo, We’ll Miss You. And if you are inspired, make a contribution to the Hansoo Lee Fellowship.”

Photo of Brad Feld from his blog downloaded March 22 2013

Brad Feld

Here is the heartfelt tribute that Bhavin Parikh wrote and that Feld noted above. Again, I generally only copy complete posts like this when I think there is a chance the original won’t be on the Internet for decades and decades, and when I think the likelihood of irritating the original author is low. Please read this text below from Parikh only if this link does not work:

“Hansoo Lee was a visionary, a close friend, and my co-founder at Magoosh. On March 4, 2013, at the age of 35, he lost his 15-month battle with lung cancer. Hansoo changed my life, and I will be forever grateful.

The beginning

Hansoo and I were classmates in the full-time MBA program at Haas School of Business at UC Berkeley. He came to Berkeley-Haas fully aware that he wanted to pursue entrepreneurship. In fact, he wrote the following in his MBA application:

“I believe in the power of a well-operated, sophisticated organization that generates social and economic value. My career goal is to found and lead this type of organization.”

In our first semester at Haas, Hansoo and I joined Pejman, another Haas classmate, and his friend Vikram in creating Magoosh, an online education product initially focused on test preparation. Hansoo quickly emerged as a leader among the group. He was deeply passionate about changing the world through education. He served on the Board of World Savvy, an education non-profit, for several years prior to Haas and continued to do so during and after. Unlike the rest of us, Hansoo had worked at a startup before and knew what it took. He acted with conviction and focused on getting things done instead of trying to make the perfect decision. He had a bias towards action, a value we hold dear at Magoosh today.

Hansoo and I pursued Magoosh full-time during the summer, foregoing traditional paid internships. We worked out of the basement of his apartment for 10+ hours a day. That summer, we released Magoosh in small iterations, from just one page with a question, video explanations, and a text box for email addresses, to over 200 GMAT math questions with full-on video explanations. Early into the first semester of our 2nd year, Hansoo and I were the only remaining full-time members of Magoosh. We were at a crossroads: Should we go back to corporate America or continue to work on Magoosh full-time after graduation?

Hansoo, the visionary

Hansoo was fearless. The decision to pursue Magoosh full-time was a no-brainer for him despite Magoosh having very modest revenue and no funding. His confidence was unparalleled and often led to tension between us. But I later realized that while I could only see what was right in front of us, Hansoo could see through the fog. He had a vision for Magoosh of making high quality educational material accessible to all, and he had confidence in us to see that vision through.

He dragged me, often kicking and screaming, through many of Magoosh’s milestones. In October 2010, Hansoo spent weeks convincing me that we should raise a seed round. I still recall a three hour walk we took around Berkeley’s campus debating the merits of fundraising that ultimately he won out. And the process was easier than I expected, thanks to the previous 12 months that Hansoo spent building relationships with potential investors. I could always come up with thousands of reasons to defer a decision, but he would usually get his way, and we would take action. His way was the right way — make decisions and move forward — it’s why Magoosh is successful today.

Hansoo’s cancer

In late December of 2011, I received a crushing email from Hansoo. “Hey Bhavin. I’ve been diagnosed with a rare form of lung cancer…” I could barely read on. I was 3,000 miles away visiting my wife’s family in Massachusetts, but my heart was with Hansoo in California. I didn’t understand. He was fit, active, and a non-smoker. He did everything right. How could this happen to him?

He stepped away from Magoosh operations as of January 2012, but he remained fearless about his prognosis and the company’s future. His positive attitude was infectious. I still can’t believe that during this time he provided me with support because he knew running the company as a sole founder would be difficult.

Unfortunately, his condition worsened throughout the year. Despite going through various advanced treatments, he faced complication after complication. Our weekly walks turned into monthly phone calls and then just the occasional email. I couldn’t imagine what he was going through, and I wanted to do more for him. But whenever we spoke, he told me to focus on Magoosh. He was watching from a distance and loved seeing the team’s progress.

On Monday March 4, 2013, Hansoo passed away due to complications from his cancer. We had spoken for nearly an hour just two weeks prior, and I’m grateful that we were able to chat then. I was able to tell him about his impact on Magoosh.

Hansoo’s impact on Magoosh

Hansoo left a lasting impact on our daily lives at Magoosh. He was the impetus behind our daily standup meetings and the weekly one on ones between managers and employees. He cared so deeply about crafting an amazing culture and brand that he led us through an exercise to define our core values when we had only 4 full-time team members — we still hold those values dear today. He was transparent with our vision and finances because he believed in providing everyone with purpose and autonomy in their work.

I’m reminded of him everyday when I walk into the Magoosh office. Magoosh would not be what it is today without him. We’ve grown into a successful business and have helped thousands of students improve their GRE and GMAT scores thanks to Hansoo. He was our leader, and we’ll miss him.

How you can help

To honor Hansoo’s memory, we have created the Hansoo Lee Fellowship. The Fellowship will provide a stipend and mentorship to help Berkeley-Haas MBA students pursue their venture full-time for their summer internship, as Hansoo did. Students will receive:

  • A summer stipend of $5 – $10K
  • Mentorship from Haas alums focused on entrepreneurship
  • Office space donated by Magoosh

This fellowship is a realization of Hansoo’s vision. He always looked for opportunities to give back, and this is our way of celebrating him. To donate to the Fellowship, click here.”

Written by Kevin Warnock

March 22nd, 2013 at 4:18 pm

Memorial service for my friend Hansoo Lee, who passed away March 4, 2013 at the age of 35

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Program for the memorial service for Hansoo Lee, March 18, 2013, Golden Gate Club, page 1

This afternoon, March 18, 2013, I attended the memorial service for Hansoo Lee. Lee died from lung cancer on March 4, 2013 at thirty five years of age. Lee was born February 21, 1978.

I didn’t know Lee particularly well because we probably saw each other just a dozen times. Most of those times were at Cal Founders meetings at various venues in the San Francisco Bay Area. Cal Founders meetings are informal monthly gatherings where entrepreneurs discuss their business challenges. The big benefit to these meetings is the wide variety of advice that may be gleaned from the diverse attendees. I like to characterize the meetings as board of directors meetings where one may actually be completely frank about issues, with no worry that what you say may later be used against your company.

Since Cal Founders meetings are designed to encourage sharing of meaningful obstacles and opportunities, I feel like I learned quite a bit about Lee during these meetings. A person’s character comes into focus rather quickly when you hear them give and receive advice.

Program for the memorial service for Hansoo Lee, March 18, 2013, Golden Gate Club, page 2

Lee was a standout at Cal Founders meetings, and for good reason. He was a smart, driven, accomplished and capable entrepreneur. Sadly, the majority of entrepreneurs I meet never deliver much in the way of results. Lee stood out because he actually delivered results. He was quick to cite statistics about growth, and he knew exactly how to bring customers to his business, and could specify exactly what results would come from specific steps. This kind of precision is less common than you might imagine.

I recall examples that demonstrate how impressive Lee was as an entrepreneur, but I won’t share them with you, since Cal Founders meetings are by design confidential, to encourage open dialogue. I doubt Lee would mind my sharing some examples, given that they paint him in such a favorable light, but I am loath to break confidentiality even in light of the sad circumstance of his too early passing.

Intel Global Challenge winners 2010. This is a screen shot from Intel website.

I remember seeing Hansoo Lee the evening his startup Magoosh won USD $10,000 in the 2010 Intel Global Challenge business competition. The Intel Global Challenge is a big deal, and it is very competitive because Intel invites competitors from all over the world to participate. I have watched the finals awards ceremony for years and I conclude the competition is more competitive than the Berkeley Startup Competition, which itself is quite competitive.

I am comfortable sharing some of what I learned this afternoon in a public memorial open to all at the beautiful Golden Gate Club inside The Presidio. Part of the Golden Gate National Recreation Area, The Presidio used to be a United States military base before it was vacated and turned over to visitors to and residents of San Francisco to enjoy.

The Golden Gate Club overlooks the San Francisco Bay through giant windows perhaps two stories tall. These windows showcase the Bay is if it is a work of fine art in a museum.

Here’s Lee’s biography from the program handed out today at the memorial:

“Hansoo was born in Athens, Georgia [USA], lived briefly in Grand Forks, North Dakota, and spent his formative years in Pensacola, Florida. He was an outstanding scholar-athlete, graduating from Pensacola High School in 1996. He attended Amherst College where he was on both the ski and tennis teams and double-majored in Economics and Fine Arts, graduating in 2000. He moved to the San Francisco Bay Area after graduating from college and worked at a small internet startup before joining where he founded the strategy group. He then went to the Haas School of Business at the University of California, Berkeley, to hone his skills as an entrepreneur. He and two of his classmates founded an education test preparation website, Magoosh, in 2009 during their time at Haas. Hansoo was the first CEO at Magoosh, which he and his business partner, Bhavin Parikh, worked on full-time after graduating from Haas in 2010. They have grown it into a successful, socially minded and profitable business in less than three years.

Hansoo had a love of the outdoors, travel, food, music, and the arts. All of these he enjoyed most with his friends and family. He had a particular love of sports and he described himself as a team player. This was true in all aspects of his life, personal and professional. He maintained close friendships from his early childhood and continued to make close friends throughout his his life. He met Wendy Lim four years ago and they were inseparable from the start; they became engaged last year. He is survived by Wendy, his parents Chung Ho and Hi Whan Lee, his brother and sister-in-law Hanmin Lee and Barbara Morgenthau and their beautiful children Mimoh and Taemoh.”

There were over two hundred people at Lee’s memorial.

I was impressed with how many people boarded aircraft to attend. The majority of the members from his class that belonged to his fraternity at Amherst were there, and two of them spoke at the podium sharing their memories of Lee. I learned that Amherst had banned fraternities, so fraternities were tiny and presumably somewhat hidden. As a result, when I write ‘majority’ I mean three fraternity brothers out of a total of five in Lee’s class attended Lee’s memorial. Counting Lee, four fifths of the entire class was represented. That I believe is a testament to Lee’s good spirit. Remember, Lee graduated from Amherst a dozen years ago.

Program for the memorial service for Hansoo Lee, March 18, 2013, Golden Gate Club, page 3

About two dozen of Lee’s friends walked to the microphone and shared their memories.

Two of his friends met Lee in the first grade. One of those friends entertained us by explaining Lee’s love for business even as an eight year old. Lee was a pro at profitably buying and selling baseball cards. He studied baseball and developed the rare ability to identify future star players while they were still rookies in their careers. This skill allowed Lee to buy the correct rookie cards while they were still low cost, and then sell them years later when the players became stars. I learned Lee joked that he planned to pay for college with his card trading empire begun as a child.

I learned about Lee’s first skiing trip as part of a high school engineering club he belonged to, and how his enthusiasm for skiing caused him to wear out a pair of ski pants in just a night of tumbling on a slope covered with inadequate snow and uninvited mud.

Lee’s fiancée, Wendy Lim, delivered the most emotionally moving remarks.

I cried.

Wendy Lim is really impressive.

Lim described herself as Lee’s opposite, but pointed out how well they each complimented the other.

Wendy Lim described Lee as the love of her life, and told us she had never before known love like that which she shared with Lee. It’s so sad Lee was taken from her so early after her lifelong search to locate him.

I introduced myself to Lim and expressed how sorry I am for her loss.

I also had the privilege of expressing the same sentiments to Dr. Chung Ho Lee, Hansoo’s father, Hi Whan Lee, Hansoo’s mother, and Dr. Hanmin Lee, Hansoo’s brother. website home page screen capture March 18 2013

The Hansoo Lee Fellowship has been established at the Haas School of Business at University of California Berkeley. Lee started full time work on his startup Magoosh during the summer break between his first and second year at business school. This concerted several month effort I suspect really accelerated the progress at the company. The idea for the Fellowship is to help other student teams pursue their dreams during that pivotal summer break. The fellowship will provide a cash stipend, office space and advice from mentors to one lucky team each summer. If you are able and would like to give money to fund the Hansoo Lee Fellowship, please do so by following this link to the official UC Berkeley donation page for this fellowship.

Farewell Hansoo Lee. I am glad that I got to know you a bit during your exceptional life.

Program for the memorial service for Hansoo Lee, March 18, 2013, Golden Gate Club, page 4


Consumers should be permitted to voice record conversations they have with companies

without comments home page, February 26, 2013 screen capture home page, February 26, 2013 screen capture

To my knowledge, in the United States it is illegal to record conversations unless you have permission of the parties you’re recording. I believe the rules are more lax in some jurisdictions, but those exceptions are not that helpful if one wants to record a phone conversation with a company representative, because call centers are so dispersed over the planet. A representative could be anywhere.

I think United States Federal law should be changed to specifically permit consumers to record conversations they have with employees and other representatives of companies. Nothing stops me from asking for permission today, but I have never been granted permission when I have asked, so that’s why the law should be changed.

Companies routinely give themselves the right to record calls, so they should understand why a consumer would also want to have that ability.

I came to my recommendation January 29, 2013, after I had a frustrating conversation that day with Brian G., a supervisor at Godaddy, the Internet domain name giant. Brian’s email address is Brian refused to give me his last name, citing a Godaddy security policy.

On or around December 14, 2012, I learned a domain I’ve been wanting for a dozen plus years was in ‘redemption.’ This means the prior owner didn’t pay to renew it, so the registrar placed the name into redemption, a kind of holding place for domain names before they are eventually released to the public for purchase.

My heart raced. I was going to finally be able to reacquire the domain. I sold the name in 2000. My first reaction was to write to my friend Dan Luis and ask if I could pay the redemption fee to Purple, the company I sold the name to a dozen years ago, so they could retrieve the name from redemption status. This would then give Purple the right to transfer the name to me.

But after I composed the email to Luis, who I have been in touch with as recently as 2012, I decided to run this idea past GoDaddy, which was the registrar for

I told the representative about my connection with Purple and proposed doing what I just outlined. The representative then advised me to  not bother, and just sign up for GoDaddy’s Domain Name Backorder service, which cost about USD $20.00 and included a full year of registration. This made the cost for getting the domain about $8.00, which is just 1/10th what it would have cost me to pay Purple to get the domain out of redemption status.

The representative told me that since GoDaddy was the registrar for that they would be able to get the domain name for me through their backorder service. He said that if had been with another registrar then they would have had to fight to try to get the name. The representative assured me multiple times that in this situation their backorder service was a sure thing. Not once did he even hint that I would be rolling the dice. Had he alerted me that I was speculating, I would have hung up and pursued the sure thing of contacting Luis.

Either Luis would have redeemed the name for Purple to hold on to, or he would have allowed me to redeem it through Purple. Luis would not have ignored me and let the name hit the open market — he’s my friend, and even though we haven’t seen each other in ages, we share a bond, for we both sold our companies to the company that is now Purple. Why am I so sure of this? Luis is the one that keeps our association alive by saying hello to me from time to time, not the other way around. I believe Luis respects me and does not want to upset me, so he would not take an adverse position, especially on something like this that is of no consequence to Purple, since they retired the Hotpaper name around a decade ago.

I would have been fine had Luis redeemed the name and had Purple hold on to it for decades to come. My desire is for the name to not fall into third party hands, so it was great that Purple paid the registration on the name for so long after they stopped using it. I saved over USD $100 over the last decade thanks to the kindness of Purple. Thank you.

I have explained to GoDaddy that their representative promised to get me the domain and failed, and to fix this failure they need to buy the domain and give it to me for the backorder fee I paid. This is a case of an employee being insufficiently skilled and trained, and their failure led to this sad result. GoDaddy the company is at fault, I believe. Yes, there may be some fine print somewhere on the GoDaddy website explaining the backorder process is akin to gambling, but GoDaddy’s sales representative negated that fine print.

I believe I was behaving reasonably when I took the word of the GoDaddy representative.

I figured that GoDaddy would have an advantage in ‘catching’ domain names dropping from their registry in the same way that high speed Wall Street traders benefit from extremely close proximity to stock exchange computers, so much so that high speed traders rent space in premium Wall Street colocation space to get faster connection times, since the speed of electricity is only so fast.

I have never bought a domain through a name catching service, so I was not an expert when I placed the order. But I felt the representative I ordered through knew what he was talking about, because he was so articulate, well spoken and because his explanation of why GoDaddy would definitely get the name sounded technically and practically believable.

If I had recorded that conversation, I believe GoDaddy would buy on the open market and give it to me for the backorder fee I have already paid. The conversation was so crystal clear and frankly damning that GoDaddy would not want to risk the recording and this story hitting the front page of Reddit, where I predict GoDaddy would have taken a beating from the readers of that news site.

This domain issue is of little importance. I survived a dozen years without the domain, and I’ll be fine without it for the next dozen or three dozen years. I have if I ever want to do anything Hotpaper related in the future.

The right for consumers to record calls with businesses, without notice, however, is a right US residents should have. There are so many business that will only correspond with customers over the phone. All banks I know are like this, and will simply not engage a customer by writing emails or letters back and forth. If you try to send a letter, often you’ll get a letter back asking you to phone. Banks I am sure force business to be conducted by phone because they know there will not be a record the customer can keep and refer to or publicize if the customer is mistreated.

Customers need to be able to believe what they’re told by company representatives, which, sadly, is a bigger and more difficult issue. I appreciate and recognize that I should have independently verified by reading the fine print on the GoDaddy website what the representative told me. I didn’t do it because the representative was so confident and self assured, and because the stakes were not material. Frankly, I’ll save hundreds of dollars over the years by not having to pay to keep the domain for myself, so you can even say GoDaddy did me a favor by the failure of their representative to explain how their backorder service works.

Companies should do the right thing by their customers when their representative makes such an obvious and glaring error. If a car dealer sells you a lemon, they’ll have to buy it back from you. If a doctor amputates the wrong limb, they’ll pay you plenty. If a lawyer drops the ball and forgets a filing deadline and you lose your case as a result, she’ll pay you.

Here we have a salesperson that sold me a product by misinforming me about its most important workings — whether intentional or not is irrelevant. This strikes me as fraud, though I am not a lawyer. GoDaddy should fix this apparent fraud by buying the domain and delivering it to me.

While researching this story, I found the website Anti GoDaddy, which collects GoDaddy horror stories from consumers. I posted a screen shot of this site’s home page at the top of this article. Notice the reach of GoDaddy — the embedded advertisement near the top of the page is for GoDaddy.

If this domain had been really important to me, I would have not handled the matter so casually. On a scale of 1 to 10, the domain ranks a 0.1. Note that I have not linked to the domain so as to not give traffic to the domain name speculator that ended up acquiring the name. The last time I checked, which was just once, there was a generic page offering to sell the domain.

The US Federal government should allow recording of conversations by consumers with businesses to reduce the harm that comes from currently insufficiently documented conversations. I suspect there are thousands of people that lost their homes in recent years because a bank told them verbally not to worry about their loan modification delays, but then foreclosed anyway. Had those promises been recorded by the consumers, the banks may have not been so quick to make promises they couldn’t respect, and homeowners could have pursued other options with more awareness of their true situations. The ramifications of only the business being able to record conversations are likely widespread and quite substantial, in every field, with every size business. It’s simply not fair to let only one party avail themselves of voice recording technology. Society would not stand for lopsided court reporting during trials, where the transcription was for the benefit of only the defendant or only the plaintiff. Why does society permit injustice with documentation outside the courtroom?

Laws need to change. I don’t know about the laws outside the United States, but I suspect this post applies to most of the planet.

Written by Kevin Warnock

February 26th, 2013 at 2:35 pm

Letter by Kevin Warnock to Jayne Salinger of the San Francisco Bar Association concerning the San Francisco Mock Trial

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Moderator for San Francisco Mock Trial 2012 finals, February 23, 2012 at Golden Gate University. Photo by Kevin Warnock.

Moderator for San Francisco Mock Trial 2012 finals, left, February 23, 2012 at Golden Gate University. Photo by Kevin Warnock.

Dear Jayne Salinger,

We have never met.

You wrote the following brief statement to me via a Facebook message on February 27, 2012:

“Hi Kevin,

I am the director of the mock trial program you attended last week. Thank you for taking such wonderful photos. Unfortunately these photos cannot be made public as the students are minors. And including their names is also not advisable. Can you plesae cease in posting these photos and remove where applicable?

Thank you.
Jayne Salinger
The Bar Association of San Francisco”

You wrote to me because I wrote on February 24, 2012 this article about the 2012 public finals competition for the San Francisco Mock Trial program. I illustrated the article with photographs that I took at the mock trial, including those shown here. You said that because the students are minors that my photographs cannot be made public. This blog is public.

When I first read your message, I wondered if I had done something wrong by posting the pictures. So, I did some searching and found around 89 pictures of the 2011 San Francisco Mock Trial finals, on that program’s Facebook page. Presumably most of these photographs are of minors, since the Mock Trial program is for high school students. I presume you are aware of the contents of the Facebook page for the mock trial program that you direct.

Student playing a police officer explains exhibit to Havel Weidner at San Francisco Mock Trial, February 23, 2012. Photo by Kevin Warnock.

Student playing a police officer explains exhibit to Havel Weidner at San Francisco Mock Trial, February 23, 2012. Photo by Kevin Warnock.

I also thought back to my four years as a staff photographer for the newspapers at the high schools I attended — Lab School at the University of Chicago and McAteer High School in San Francisco. The photograph captions typically identified the subjects by first and last name, so I knew that at least back then the practice was permitted.

Today, February 25, 2013, I discovered that student journalists still name students fully, in stories and and captions accompanying photographs, because I found via Google the article Case closed – Mock trial dominates in the high school newspaper published by Lowell High School. This Lowell newspaper article is publicly accessible on the Internet.

Lowell High School won the 2012 San Francisco Mock Trial championship, and later won sixth place in the California competition.

Since my research I conducted after receiving your message indicated I was most likely allowed to post student pictures to my blog, I put aside your message.

I did not reply to you at the time, but I always intended to address your concern.

My plan was to speak with you in person about this matter, at the San Francisco Mock Trials final this year — 2013. My reasoning for meeting you in person was so that you would be able to hopefully directly assess my character.

Last year, as I wrote on my blog, I discovered the Facebook page for the Mock Trial program in San Francisco. I ‘liked’ the page back then, so I have been getting status updates ever since. Today, I got a status update saying that Round III is coming up. Sadly, unlike last  year, dates and times are no longer listed. Last year the page listed the time and date in the following status update before the trial:

“Congratulations to Lowell and School of the Arts for making it to the final round of the 2012 Mock Trial Tournament! Final round is TONIGHT at Golden Gate University Law School, 536 Mission, Room 2203. Teams from Lowell and SOTA may arrive at 5:45 to set up; guests/spectators may arrive at 6 p.m. to get a seat. The round will start at 6:30. Good luck to both teams!”

I could not find any information anywhere on the Internet about when the finals are to be held this year, which meant I could not meet you in person as I planned to do.

I believe strongly that the Mock Trial finals should be public, and to encourage that, I wrote this post.

Had the finals been public this year, I would have attended again, and I would have found you there and spoken with you at some length, which would have obviated my need to write this post.

San Francisco Mock Trial February 23, 2012. Photo by Kevin Warnock.

San Francisco Mock Trial February 23, 2012. Photo by Kevin Warnock.

My blog post last year was good press, and you should have welcomed the post, and you should further have linked to it from the Mock Trial Facebook page and from the San Francisco Bar Association page for the Mock Trial Program.

Getting press is difficult.

Getting press is important to success in life.

I see that Mock Trial has received almost no press, outside of student newspapers. Student newspapers count, of course, but coverage by unrelated journalists like me is far more credible.

Chuck Rasnikof, a political science teacher at Lowell, sat next to me while I was covering and photographing the 2012 Mock Trial finals. We spoke for twenty minutes, and had a good conversation.

I told Rasnikof how I was invited to the Mock Trial finals by Devon Ivie, an exceptionally impressive high school senior I had met February 22nd. Ivie struck up a conversation with me on the MUNI Metro while she was on her way home after the final practice session for the trial. McAteer High School used to be in the same building where she was attending high school at the time, School of the Arts (SOTA), so we had something in common. She shared with me her plans after high school. She told me about her affection for playing the flute. She told me about Mock Trial, and sold me on the wisdom of personally attending the finals. Finally, she told me her name, which made it easy for me to ‘friend’ her on Facebook. She accepted my friend request the next morning, before the finals that evening.

After the finals were over, I said hello to Ivie and her real-life lawyer mentor. I asked Ivie to find her teammate Havel Weidner so that I could meet him.

Weidner was a key participant in the trial, and to my ear, played the most significant role in the outcome. I wanted to interview Weidner to confirm my understanding of his closing remarks.

That night I edited the pictures and wrote the blog post, since I knew there would be interest in the pictures. After four hours of concentrated writing and Photoshop editing work, around 3am the next morning I published the post, which I intended to be the first of two posts.

I also posted the pictures to my Facebook account.

Havel Weidner and others at San Francisco Mock Trial, February 23, 2012. Photo by Kevin Warnock.

Havel Weidner and others at San Francisco Mock Trial, February 23, 2012. Photo by Kevin Warnock.

Ivie and some of her friends discovered the pictures I posted to Facebook, and there was a flurry of sharing and her friends asking my permission to tag themselves, which I granted.

I suspect that you discovered my blog post through Facebook, since I link to my blog from my Facebook account.

I even got a Facebook friend request from Ivie’s friend Christina Rey. I had not met Rey, but I remembered her speaking during the trial. I accepted her request.

Then, about the time you sent your message above asking me to take down my pictures and remove the names, both Ivie and Rey defriended me.

I have not been in touch with Ivie, Rey or any of the other mock trial students since then.

It’s extremely rare for people I know that I have met in person to defriend me, and since it happened around the time you wrote to me, that makes me think you or other trial organizers had a hand in that. There was no independent reason I can think of for Ivie and Rey to defriend me, as I had just portrayed them well in front of all their friends and made them ‘famous.’

Here is my guess as to what happened:

You saw my Facebook pictures of the trial and the rapid sharing and tagging going on. You found out that I am not connected to the competition. You concluded my picture postings were undesirable. You persuaded Ivie and Rey to question their decisions to share and publicize the pictures, which they probably perceived as ‘getting in trouble.’ You may have even told them to defriend me, but even if you didn’t order them to defriend me, you probably made them feel like they did something wrong and that it was smart to distance themselves from me.

I meet dozens of impressive university students per year, and I end up helping and mentoring a small percentage of them.

I was so impressed with Devon Ivie that I was planning to help her, though I never got an opportunity to offer my help. Thus, it was sad and it remains sad that I have lost contact with her before I was able to speak with her for more than half an hour. I did determine that she warrants my assistance, from my conversation on the metro and from watching her perform very admirably during the trial. She is articulate and impressive.

If my guess as to what happened is true, then I ask that you handle future similar situations much differently.

Students about to graduate from high school are not young children that should not appear on the Internet. Instead, they are nearly adults, probably just months away from adulthood. These particular students are among the most legally savvy minors I have ever encountered. They argued their case exceptionally well.

These students did not and do not need ‘protection’ from the modern press, of which I am a part. To the contrary, they should be encouraged to solicit press coverage when appropriate.

There were unfilled seats in the auditorium at Golden Gate University where the 2012 finals took place. Those seats should be filled, when possible, with reporters, bloggers and other journalists. I suggest that during Mock Trial you train students to interact with the press. Real lawyers have to contend with the press, since cases sometimes are partly ‘tried in the press.’

But even leaving out high profile cases that are partly tried in the press, there is legitimate value in having students try to get bloggers and reporters to attend the finals. For example, consider these benefits:

  • Learning how to contact and form a relationship with journalists
  • Learning how to pitch a story
  • Learning how a published story can help or damage a mission
  • Publicizing accomplishments for the benefit of university admissions officers, employers and others who will be searching for information on the students for the rest of their lives
  • Helping schools fund raise from alumni and others by giving schools stories they can point to that demonstrate success of school programs

High school students don’t get many opportunities to be featured in the press. When seniors in high school go on to become freshmen in college, the likelihood of coverage in the press temporarily goes down, I fear. Only as university students establish themselves are they likely to be featured in the press. Years pass. Lessons about nurturing the press are not typically taught in university, and time is money, so teach students about the power of the press now, which you still have a chance.

I have been a journalist for years — since I was 13 if you go back to when I joined the newspaper staff for the Midway at Lab School.

Ms. Salinger, your Facebook post to me is the first and only attempt somebody has made to stifle my efforts.

I was and remain shocked.

Thankfully I kept my blog post from February 24, 2012 on my blog, which gets hundreds of viewers everyday.

While preparing this post, I discovered that  you named SOTA student Havel Weidner in your Internet post Mock Trial Coaches Help Students Increase Diversity Pipeline from May 2012, after your message to me.

I find it curious that you feel it is alright for you to name a presumably minor student, but an actual journalist cannot.

Note that I never wrote the second post I said above that I had intended to write. I was planning to write up the actual case, and comment in detail on the performances by the many student participants. That post would have easily taken eight hours to write, but after your discouraging February 27, 2012 Facebook message, I chose to not write the post, as I didn’t want to be criticized a second time for my writing. I also didn’t want to irritate a bunch of smart lawyers, so I censored myself, for which I am embarrassed. I should have written that post. I cannot write it now because I have forgotten too many details to write a quality article.

I acknowledge that I make a lot of guesses in this post. I apologize if I have guessed incorrectly. But even if I missed the mark on exactly what happened and when, my advice that you should encourage press coverage of the Mock Trial finals stands.

The performances I observed at the 2012 Mock Trial finals were the most impressive performances I have ever seen by a group of high school students. That what used to be McAteer High School is now churning out students so impressive gives me hope for humanity. McAteer was a dreadful and simply awful school, and it’s only through my attendance at Lab School earlier that I am able to write this blog.

The San Francisco Unified School District should be promoting Mock Trial as well. The district gets beat up in the press, and Mock Trial is so good that it should be featured prominently in the district’s public relations efforts.

According to Facebook, Devon Ivie is friends with Jasmine Lee Lee, a freshman at University of California Berkeley. Lee also graduated from School of the Arts. I met Lee in January, as she is the co-founder of an Internet startup headed by my friend Iskander Rakhmanberdiyev. I mentor Rakhmanberdiyev, and Lee has watched me advise Rakhmanberdiyev and others. I mention this news, which I only discovered today while writing this post, to give you a sense as to who I mentor and about what subjects I can advise.

Devon Ivie at San Francisco Mock Trial finals, February 23, 2012. Photo by Kevin Warnock.

Devon Ivie at San Francisco Mock Trial finals, February 23, 2012. Photo by Kevin Warnock.

If you or anyone organizing the mock trial did not praise Devon Ivie for her outstanding work in getting me to cover the 2012 San Francisco Mock Trial finals, then please contact her and heap some praise upon her – in writing and by phone if you can spare a moment.

From where I sit, Ivie is a rising star, and her outgoing nature that led her to strike up a conversation with me should be strongly and repeatedly encouraged, for that nature will bring many successes to her in life.

Thank you for reading this and please appreciate I am a huge fan of the success that is Mock Trial. That evening a year ago was one of the highlights of 2012.

Kevin Warnock

PS – My advice for Jayne Salinger applies everywhere impressive adolescents are found. It is wrong for society to try to ‘protect’ people like these students by keeping their names and pictures off of the Internet until they become adults. For better or worse, the Internet is like a credit report, only more important. People perform searches on other people, and they always will. If new adults have no report because they have no presence on the Internet the day they turn 18, that harms society. Of course, young people need to be educated about the perils of the Internet as well. People should not post material that reflects poorly, since such material has a tendency to last forever. These students at Mock Trial were likely putting their very, very best foot forward, which makes my blog posts about them ideal early installments for their Internet ‘reports.’

My recollections of Jody M. Sherman, who died Monday, January 27, 2013

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The front page of the website, January 31, 2013, shows Jody Sherman at work on his startup Ecomom.

The front page of the website, January 31, 2013, shows Jody Sherman at work on his startup Ecomom.

I write this blog post today, January 31, 2013, with sadness.

Jody Sherman, a rambunctious, ambitious and complex entrepreneur, husband, investor and mentor, died Monday, January 27, 2013.  I learned about Sherman’s passing on Tuesday, the day after, and I had trouble sleeping that night.

Jody Sherman’s death moved me.

I learned about Sherman’s death from my friends on Facebook.

Much has been written about Jody Sherman this week, and I understand why.

Jody Sherman. Picture from

Jody Sherman. Picture from

Jody Sherman was simply a character — a very memorable and lovable character.

My association with Sherman was brief yet meaningful and intense.

In late 1998 or early 1999, I was gearing up to raise money for Document Automation Systems, LLC, my startup at the time. I later renamed it, Inc.

I met Jody Sherman by chance.

The commercial Internet was young, I was young, and I was not connected. There was no Hacker Dojo, Linked In, Friendster, Facebook, Meetup or Twitter.

Bang & Olufsen Beocord 6002 audio cassette deck. Photo from

Bang & Olufsen Beocord 6002 audio cassette deck. Photo from

One day my friend from 2nd grade John Lin asked me to pick up and ship to him a Bang and Olufsen top load audio cassette deck that he had won the bidding for on the auction website EBay.

Jody Sherman was the seller.

At the time he worked at BuyDirect, an earlier e-commerce pioneer that would later be sold for USD $140M. Sherman’s office was on the waterfront near Pier 39 in San Francisco, California, USA.

My Internet company was tiny, but I had an impressive customer list — Coca Cola, Intel and the US Marine Corps, among dozens of similarly well known organizations. My company’s revenue was tiny, but I had big plans for growth.

I was sitting in Sherman’s office getting ready to hand him the cash for the stylish stereo deck, shown above.

In his office, Sherman appeared to be working at an energetic pace, doing deals for his employer, where he was vice president of business development.

Sherman asked me what I did, and that query prompted me to give my well oiled elevator pitch. At the time, I had no idea who Sherman was — I had not typed his name into Alta Vista, the dominate search engine of the day.

While I was still pitching, Sherman tapped his keyboard and visited my company’s website and drafted a document from a template. Hotpaper was the first LegalZoom or RocketLawyer. Hotpaper created legal documents by asking users questions to then build a custom document on the server, in Microsoft Word format.

Talk about my company quickly dominated the rest of my few minutes with Sherman that day, yet I did pay for and collect the Bang and Olufsen deck for Lin.

Later, Sherman offered to help me raise financing to expand my company. He suggested I raise USD $500,000, which he said he would help me raise by getting ten of his friends to put in $50,000 each.

Jody Sherman. Picture from

Jody Sherman. Picture from

Sherman drove a BMW Z3 at the time, and I vividly remember him picking me up at my office at The Russ Building in San Francisco so I could introduce him to my lawyer Eric Jensen, in Palo Alto. I had never been in a Z3 and I was impressed — Sherman had a flair about him to be sure.

I concluded that Sherman was likely correct when he confidently said he could round up ten of his friends to allow my company to close a $500K angel round.

I never closed that round, because Sherman asked for a finder’s fee that I found objectionable — he asked for ‘non diluting’ stock among other things. I was shocked when he fell silent for several long seconds, got up and walked out of my office without a word when I asked him about the non diluting stock he was asking for. Sherman was the first and only person to walk out of a meeting with me. It rattled me.

Even though no transaction happened, I am still grateful to have met Jody Sherman, for he spurred me to greater accomplishment.

JodySherman, 1965-2013. Photo from

JodySherman, 1965-2013. Photo from

This agitation I felt in retrospect was fantastic for me.

I was mad Sherman had walked out on my deal.

I wanted to show Sherman that I was a talented entrepreneur. I wanted to show my (now late) friend Stan Pasternak, who rented my company an office in his suite, and who saw Sherman walk out on me, that I was a talented entrepreneur.

In June, 1999, my company closed a $2M round from two venture capital firms and some angels. The only fee I paid was to attend a ‘meet an venture capitalist’ event put on in part by my friend Tom Cervantez, which cost me $75. I met Redleaf Venture Management venture capitalist Robert von Goeben there, and he introduced me to Bob Bozeman, the partner at Angel Investors LP that agreed to put in 5% of the round.

Sherman deserved to profit from his advice and expertise. Had he asked for common stock with standard vesting terms, instead of what he asked for, I probably would have brought him on board as an advisor, since he represented the best chance I had at the time to get my company funded.

I still don’t know why Sherman didn’t negotiate with me instead of walking out, and sadly, now, I will never know.

I should point out that Sherman did well by walking out, because the investors I ultimately raised money from lost most of their money they invested in Hotpaper in the aftermath of the Internet bust in 2000, after I sold Hotpaper.

I wrote this post to give Jody Sherman credit for his small but important role in my life.

I knew him perhaps a month, from start to finish, yet Jody Sherman moved me to write this post a dozen years later.

It has been reported that Jody Sherman took his own life. I feel so bad for Sherman and his wife, family, employees and friends.

Life as a startup CEO is extremely challenging. There are unbelievable highs and lows, far more dramatic than what I experienced as an employee, and I’ve had some interesting experiences as an employee, including getting suspended for insubordination and laid off because my job was eliminated.

Sherman raised millions of dollars for his latest Internet company EcoMom. The pressure must have been intense, particularly because it appears lots of the money came from his wealthy and connected friends. I know nothing of the details of the pressures Sherman was under at work or elsewhere.

Depression is an insidious illness, because it can cripple.

One could argue that I suffer from depression, and that’s why I am not running a company or doing anything substantial in life right now, despite my having days of tremendous enthusiasm to change the world. Overall, I am happy and optimistic, but when I consider my age and that I haven’t started a family yet, I am sad. I worry my time for a family has already irrevocably passed.

Don’t worry though, I am not going to kill myself.

I have been close to people that suffer from depression, and in one case, I had to cut ties so as not to risk substantive harm to myself, the situation got so intense. Sherman’s widow Kerri  must be feeling crushing pain, and my heart goes out to her, even though I have never met her.

When I learn of a suicide by someone I knew, even if only in passing, like Ilya Zhitomirskiy, I get emotional and have trouble sleeping. I battle with myself over what, if anything, I should do about the people I know that are depressed. Should I tell their parents? Should I tell their close friends? Should I mind my own business? Should I speak to the people themselves, even those I cut contact with? I have cut contact with many people, especially in the last six months, as I continue to recreate myself into a more vibrant contributing citizen, but by doing so, my burden over what to do increases.

Jody Sherman. Picture from

Jody Sherman. Picture from

Mark Suster, a partner at the venture capital firm GRP Partners knew Jody Sherman well, and two days ago, on January 29, 2013, Suster wrote on his great blog an amazing goodbye to Sherman. Suster colorfully describes Sherman just how I remember him — as shown here from Suster’s goodby post:

“I remember when we met years ago. I think Michael Kantor introduced us. You were pitching me an online business selling other people’s baby food. I told you what a dumb idea it was.

You came back. You had a new plan. You had renegotiated your way out of that agreement. Now you wanted to merge with a broader-based business and sell all products. You got to keep the name of the new company – ecomom. You were so proud of that name and what it stood for. You wanted good in the world.

And in turn the world wanted good for you. But the world made you fight for it. And I did, too.

I told you to go away again, you crazy, wiry, non-stop pitching fool.

What? You back again? Who let you in here? Oh, you want to tell me about how your business is now scaling? You have repeat orders and high gross margins? Go away, I say! It’s mom stuff. We didn’t do so well in that category in the past.

Review your deck? Ok, Jody. You sure do push the envelope. But I kinda like your chutzpah. Sure, bro. Come on in. But … could you button up the shirt a couple more notches when you come to my office? I think you might have scared a few folks last time. Ha, just kidding. No, seriously. Just one more button.

Wow. Your deck looks great. Are those growth numbers real? Impressive. No. No I can’t meet for breakfast. I don’t think we can fund in that category, Jody.

Ok. I’ll have the egg-white burrito. I have to eat something healthy around you or I’ll feel guilty. Is it true that you have 3% body fat? I know, I know. I shouldn’t eat the carbs. But this is Lemon Moon – at least we know it’s healthy.

Fine. Fine. I’ll write you an angel check, then. As long as you promise to stop pitching me! Yes, Jody. I really believe in you. I always did. But when I got home and I told my wife that I had just committed $25,000 that she should just consider it a mitzvah. I didn’t so much want to see a baby products company make money as I wanted to see you succeed. You had some magic dust.

Ok, Jody. We have to have a heart-to-heart. You gotta stop pitching Sand Hill Road VCs. Look at their entrepreneurs – they are 28, computer programmers and they went to Harvard or Stanford. Now go look in a mirror. You have “weird hair.” Yes. weird hair. My cousin calls it JewFro. And you have it. And instead of hiding it you wear it Kramer style just to scare people. I think you like looking at them looking at you. Don’t you? Focus on raising money from outsiders. From people eschewed by the typical system. Raise money from underdogs like you.

You told me that was some of the most honest and best advice you had ever gotten. That most people were too scared to say that to you. And raise money you did. Millions of it.”

Suster simply brought Jody Sherman to life with this above passage, so much so that tears came to my eyes as I write this.

Jody Sherman was a hustler and a good soul. I can only imagine how many thousands of entrepreneurs he helped over his 47 years of exciting life. I pray that he rests in peace, and that his loved ones find comfort in the outpouring of sweet thoughts that have been expressed since his too early death.

Life is so precious and short.

Please do not take your own life, dear readers.

11,750,000.00, not 10,000,000.00

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Last week I was doing some research on my first Internet company,, Inc. I discovered a report I had never seen before, from PrivCo Media, LLC. According to PrivCo’s report, I sold my company for USD $11,750,000.00, which is more than I knew. The published price was $10M, but I always knew the actual price was technically higher because the acquiring company didn’t cancel the stock options of my employees. I never really found out the exact value of that part of the compensation, since I left the company soon after the deal closed, and I never went hunting for the number.

Written by Kevin Warnock

January 29th, 2013 at 4:08 pm

SFJAZZ Center opening evening, San Francisco, California USA, January 21, 2013

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SFJAZZ High School All-Stars at opening night for SFJAZZ Center, San Francisco, California, January 21, 2013. Photograph by Kevin Warnock. Left to right: Tracy Fitzsimmons, Jill Ryan, Aneesa Al-Musawwir, Elena Pinderhughes, Matt Wong and Malachi Whitson.

SFJAZZ High School All-Stars at opening night for SFJAZZ Center, San Francisco, California, January 21, 2013. Photograph by Kevin Warnock. Left to right: Tracy Fitzsimmons, Jill Ryan, Aneesa Al-Musawwir, Elena Pinderhughes, Matt Wong and Malachi Whitson.

This evening, January 21, 2013, I had the great pleasure to tour the brand new SFJAZZ Center, at 201 Franklin Street in San Francisco, California USA.

SFJAZZ Center exterior photographed on opening night, January 21, 2013, San Francisco, California USA. Photograph by Kevin Warnock.

SFJAZZ Center exterior photographed on opening night, January 21, 2013, San Francisco, California USA. Photograph by Kevin Warnock.

The SFJAZZ Center is an ambitious center to advance jazz music.

SFJAZZ Center Robert M. Miner Auditorium on opening night, under theatrical lighting, January 21, 2013, San Francisco, California USA. Photograph by Kevin Warnock.

SFJAZZ Center Robert N. Miner Auditorium on opening night, under theatrical lighting, January 21, 2013, San Francisco, California USA. Photograph by Kevin Warnock.

I think the corner of Franklin Street and Fell Street is an outstanding location for the Center — it’s in the trendy and safe Hayes Valley neighborhood, and it’s just two blocks from the Van Ness MUNI station and Market Street.

There was a ribbon cutting ceremony in the morning, which I missed.

SFJAZZ Center second floor reception area on opening night, January 21, 2013. Photograph by Kevin Warnock.

SFJAZZ Center second floor reception area on opening night, January 21, 2013. Photograph by Kevin Warnock.

I went to one of the official tours, in the evening. Attendees got to roam around the facility and admire the building, constructed in 2011 and 2012 to be the new dedicated home for SFJAZZ.

The formal part of the evening featured prepared remarks by Randall Kline, the Executive Artistic Director and Founder of SFJAZZ.

Rebeca Mauleón, the Director of Education, also spoke.

The SFJAZZ High School All-Stars performed in the large music hall, named the Robert N. Miner Auditorium, which features steeply set seats designed to allow the musicians to see the faces of the audience members. This Auditorium also features a glass wall that looks out onto the busy street, which will drum up interest in the performances because passersby will be able to catch a glimpse for free as they walk or drive past. I’ve always thought it is good marketing for martial arts studios and dance studios to have large glass windows at street level. SFJAZZ Center is taking a page out of their public relations book, and I predict good things will happen as a result of doing so.

I was exceptionally impressed with the High School All-Stars. I introduced myself to the members and invited them to read my blog.

SFJAZZ Center, ground floor reception area, on opening night, January 21, 2013. Photographer and blogger Kevin Warnock is standing by the donor names on the wall.

SFJAZZ Center, ground floor reception area, on opening night, January 21, 2013. Photographer and blogger Kevin Warnock is standing by the donor names on the wall.

I was given a lushly produced magazine/program for SFJAZZ during the tour this evening. SFJAZZ Founder Randall Kline had this to say, on page 7:

Welcome to the first season

After 30 years of presenting music in a variety of rented venues throughout the Bay, it is with great joy we begin our first season in our new home, the SFJAZZ Center. It is the first freestanding building for jazz in the country — designed, from concept to concert hall, to create an enhanced setting for experiencing what the esteemed jazz write Whitney Balliett calls “the sound of surprise.”

The SFJAZZ Center is home for all that we do: concerts, education programs for adults and youth, our award-winning SFJAZZ High School All-Star Ensembles, the world-renowned SFJAZZ Collective, and the new SFJAZZ Monday Night Community Band.

Over our three decades, SFJAZZ has grown to become a vital part of the cultural fabric of San Francisco. And in the broader context of the jazz, we have been recognized as one of the top presenters in the world — helping to place San Francisco, with its rich jazz history, among the vanguard of cities where this American-born art form can be best heard.

Kline continued his remarks — I have not typed all of them here — and concluded with:

Jazz has a home in San Francisco. The first season begins. See you at the Center!


Randall Kline
Executive Artistic Director and Founder

The new Center shows a lot of promise. I am intrigued, so I plan to return soon to the Center to see a show.

I took the pictures that accompany this post with my Canon 5D Mark II camera. I uploaded these images at full resolution of 21 megapixels. Click on them to see the full size versions.

SFJAZZ Center Robert N. Miner Auditorium in neutral, bright light on opening night, January 21, 2013. Photograph by Kevin Warnock.

SFJAZZ Center Robert N. Miner Auditorium in neutral, bright light on opening night, January 21, 2013. Photograph by Kevin Warnock.

Today was a busy day in the United States of America.


[Edit on January 23, 2013 -- I added two names to the caption of the group photo of the All-Stars, above, once I got the correct spellings.]

I got a ‘free’ flu shot today that I wasn’t expecting to be free, courtesy of my high deductable Anthem Blue Cross health insurance

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I have the Smart Sense 5000 health insurance plan from Anthem Blue Cross of California. This plan has a USD $5,000 deductible, which I chose as the most cost effective way for me to get comprehensive health care should I get sick. Since I am so healthy, I benefit from agreeing to such a high deductible.

I was shocked and pleasantly surprised today when I went to Walgreens to purchase a flu shot and learned that I get a free flu shot because I have this Blue Cross policy. I thought having a high deductible meant I didn’t get anything for ‘free.’ I didn’t even ask for a free shot, and only because the clerk thought to type my name into her computer did she learn I qualify for a free shot.

I normally consider Walgreens to be an over priced store best patronized only for incidentals when Target is too far away, but today I am pleased with Walgreens.

The flu kills hundreds of thousands of people per year, far more than guns and terrorists. Most everyone should get a flu shot. If you have insurance, the shot may be at no additional cost to you. Go get one!

Written by Kevin Warnock

January 10th, 2013 at 6:55 pm