Kevin Warnock

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The start of the next page of my life

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I retired at age 36 on August 31, 2000.

Sadly, I wasted most of my time between September 1, 2000 and January 7, 2015. I bought a ridiculously oversized recreational vehicle and drove it across the United States. I squandered thousands on fancy hotels in expensive world cities. I started a second Internet company that failed due to not paying attention sufficiently to what the market called for. I had a handful of unsuccessful romantic relationships, including a fireworks filled marriage that deserves its own book. I photographed thousands of interesting people, including hundreds of models. I started this blog. I was a busy airbnb host to over 1,000 guests in the span of a year.

But as exciting as this may sound, I was coasting along doing next to nothing for over fourteen years… The software company I sold August 31st, 2000 has been shut down. The motorhome is gone. I left my girlfriends and divorced my wife. I’ve lost touch with most everyone that I have photographed, and my house guests have checked out.

For the first time in ages, my house is empty of all roommates, airbnb guests and couch surfers, my schedule is clear, my mind is fresh and well functioning, my spirit is recharged and vibrant, and my desire to do something important for the world has returned.

I considered starting a third software company. The thinking goes that software companies can have high profitability and can sell for very high to infinite multiples of sales.

My first software company lost money like crazy but still sold for greater than 500 times annual sales. This kind of math is easiest to achieve with pure software companies.

But the price to be paid for these potential rewards is that it’s quite possible to build a software company with no profits, big losses and no sale at the end. That’s what happened to my second software company.

I just don’t have it in me to take that kind of personal risk a third time.

Even in the happy event of a big sale of the company, there is then a huge risk that the acquiring company will shut down the company soon after, or shut down the product even if the company’s staff is redirected elsewhere. So it’s just shockingly risky for me to try to create lasting benefit to the world by creating a software company. Add to the risk that I have forgotten a lot of what I used to know, and that software has been changing at a tremendous rate, so even if I decided to start another software company, I would have a multiple year learning curve to get current with modern software development tools.

So that means I have had to consider other types of businesses to start. I haven’t worked for anyone other than myself or companies I have started since 1994, and I am a rather unappealing employee, so I am not looking for a job, and I don’t want a job… even at Google or Facebook, where people are currently clamoring to work.

People are often advised to pursue what they are passionate about, even if that passion does not pay as much as other pursuits.

I am most passionate about doing something that will genuinely help other people for a long time. I want to be helpful to the world, and I want my life to matter. So far I have been a drain on the world, not an asset. This is simply the truth, looking at my life objectively. That company I sold lost millions of dollars for my investors. Then that company lost millions of dollars for the company that acquired it. I am the only person in the world that made any substantial money on the company, but that money was at the expense of others that lost money. This is like making money in currency exchange markets. You win only if others lose.

My balance of accounts is deeply in the negative over my life. Even my parents lost money, for they paid for my overpriced college degree from a small private college, and I never used that education to earn money once I graduated.

So my next phase of life will be devoted to repaying my multimillion dollar debt to the world, so that by the time I die my balance of accounts will be in solid positive territory.

Yes, I am being a bit hard on myself. All of these money losing transactions were arms length and fair deals at the time, and I have nothing to be guilty about.

Thankfully, I am debt free, other than mortgage debt at 3% interest for an amount that is a minority of my tangible net worth. And thankfully, I have the love and support of a wonderful family and many smart friends.

There was one benefit to the the last 15 years. I did learn what not to do again. I did become more wise. I did get to enjoy a retirement while I was in perfect health. I am grateful for these treasures.

I am coming out of retirement this month, January, 2015. I will tell you about my new company in this space, as time permits, and as I have interesting news to report.


Kevin Warnock

Written by Kevin Warnock

January 16th, 2015 at 2:43 pm

Consumers should be permitted to voice record conversations they have with companies

without comments home page, February 26, 2013 screen capture home page, February 26, 2013 screen capture

To my knowledge, in the United States it is illegal to record conversations unless you have permission of the parties you’re recording. I believe the rules are more lax in some jurisdictions, but those exceptions are not that helpful if one wants to record a phone conversation with a company representative, because call centers are so dispersed over the planet. A representative could be anywhere.

I think United States Federal law should be changed to specifically permit consumers to record conversations they have with employees and other representatives of companies. Nothing stops me from asking for permission today, but I have never been granted permission when I have asked, so that’s why the law should be changed.

Companies routinely give themselves the right to record calls, so they should understand why a consumer would also want to have that ability.

I came to my recommendation January 29, 2013, after I had a frustrating conversation that day with Brian G., a supervisor at Godaddy, the Internet domain name giant. Brian’s email address is Brian refused to give me his last name, citing a Godaddy security policy.

On or around December 14, 2012, I learned a domain I’ve been wanting for a dozen plus years was in ‘redemption.’ This means the prior owner didn’t pay to renew it, so the registrar placed the name into redemption, a kind of holding place for domain names before they are eventually released to the public for purchase.

My heart raced. I was going to finally be able to reacquire the domain. I sold the name in 2000. My first reaction was to write to my friend Dan Luis and ask if I could pay the redemption fee to Purple, the company I sold the name to a dozen years ago, so they could retrieve the name from redemption status. This would then give Purple the right to transfer the name to me.

But after I composed the email to Luis, who I have been in touch with as recently as 2012, I decided to run this idea past GoDaddy, which was the registrar for

I told the representative about my connection with Purple and proposed doing what I just outlined. The representative then advised me to  not bother, and just sign up for GoDaddy’s Domain Name Backorder service, which cost about USD $20.00 and included a full year of registration. This made the cost for getting the domain about $8.00, which is just 1/10th what it would have cost me to pay Purple to get the domain out of redemption status.

The representative told me that since GoDaddy was the registrar for that they would be able to get the domain name for me through their backorder service. He said that if had been with another registrar then they would have had to fight to try to get the name. The representative assured me multiple times that in this situation their backorder service was a sure thing. Not once did he even hint that I would be rolling the dice. Had he alerted me that I was speculating, I would have hung up and pursued the sure thing of contacting Luis.

Either Luis would have redeemed the name for Purple to hold on to, or he would have allowed me to redeem it through Purple. Luis would not have ignored me and let the name hit the open market — he’s my friend, and even though we haven’t seen each other in ages, we share a bond, for we both sold our companies to the company that is now Purple. Why am I so sure of this? Luis is the one that keeps our association alive by saying hello to me from time to time, not the other way around. I believe Luis respects me and does not want to upset me, so he would not take an adverse position, especially on something like this that is of no consequence to Purple, since they retired the Hotpaper name around a decade ago.

I would have been fine had Luis redeemed the name and had Purple hold on to it for decades to come. My desire is for the name to not fall into third party hands, so it was great that Purple paid the registration on the name for so long after they stopped using it. I saved over USD $100 over the last decade thanks to the kindness of Purple. Thank you.

I have explained to GoDaddy that their representative promised to get me the domain and failed, and to fix this failure they need to buy the domain and give it to me for the backorder fee I paid. This is a case of an employee being insufficiently skilled and trained, and their failure led to this sad result. GoDaddy the company is at fault, I believe. Yes, there may be some fine print somewhere on the GoDaddy website explaining the backorder process is akin to gambling, but GoDaddy’s sales representative negated that fine print.

I believe I was behaving reasonably when I took the word of the GoDaddy representative.

I figured that GoDaddy would have an advantage in ‘catching’ domain names dropping from their registry in the same way that high speed Wall Street traders benefit from extremely close proximity to stock exchange computers, so much so that high speed traders rent space in premium Wall Street colocation space to get faster connection times, since the speed of electricity is only so fast.

I have never bought a domain through a name catching service, so I was not an expert when I placed the order. But I felt the representative I ordered through knew what he was talking about, because he was so articulate, well spoken and because his explanation of why GoDaddy would definitely get the name sounded technically and practically believable.

If I had recorded that conversation, I believe GoDaddy would buy on the open market and give it to me for the backorder fee I have already paid. The conversation was so crystal clear and frankly damning that GoDaddy would not want to risk the recording and this story hitting the front page of Reddit, where I predict GoDaddy would have taken a beating from the readers of that news site.

This domain issue is of little importance. I survived a dozen years without the domain, and I’ll be fine without it for the next dozen or three dozen years. I have if I ever want to do anything Hotpaper related in the future.

The right for consumers to record calls with businesses, without notice, however, is a right US residents should have. There are so many business that will only correspond with customers over the phone. All banks I know are like this, and will simply not engage a customer by writing emails or letters back and forth. If you try to send a letter, often you’ll get a letter back asking you to phone. Banks I am sure force business to be conducted by phone because they know there will not be a record the customer can keep and refer to or publicize if the customer is mistreated.

Customers need to be able to believe what they’re told by company representatives, which, sadly, is a bigger and more difficult issue. I appreciate and recognize that I should have independently verified by reading the fine print on the GoDaddy website what the representative told me. I didn’t do it because the representative was so confident and self assured, and because the stakes were not material. Frankly, I’ll save hundreds of dollars over the years by not having to pay to keep the domain for myself, so you can even say GoDaddy did me a favor by the failure of their representative to explain how their backorder service works.

Companies should do the right thing by their customers when their representative makes such an obvious and glaring error. If a car dealer sells you a lemon, they’ll have to buy it back from you. If a doctor amputates the wrong limb, they’ll pay you plenty. If a lawyer drops the ball and forgets a filing deadline and you lose your case as a result, she’ll pay you.

Here we have a salesperson that sold me a product by misinforming me about its most important workings — whether intentional or not is irrelevant. This strikes me as fraud, though I am not a lawyer. GoDaddy should fix this apparent fraud by buying the domain and delivering it to me.

While researching this story, I found the website Anti GoDaddy, which collects GoDaddy horror stories from consumers. I posted a screen shot of this site’s home page at the top of this article. Notice the reach of GoDaddy — the embedded advertisement near the top of the page is for GoDaddy.

If this domain had been really important to me, I would have not handled the matter so casually. On a scale of 1 to 10, the domain ranks a 0.1. Note that I have not linked to the domain so as to not give traffic to the domain name speculator that ended up acquiring the name. The last time I checked, which was just once, there was a generic page offering to sell the domain.

The US Federal government should allow recording of conversations by consumers with businesses to reduce the harm that comes from currently insufficiently documented conversations. I suspect there are thousands of people that lost their homes in recent years because a bank told them verbally not to worry about their loan modification delays, but then foreclosed anyway. Had those promises been recorded by the consumers, the banks may have not been so quick to make promises they couldn’t respect, and homeowners could have pursued other options with more awareness of their true situations. The ramifications of only the business being able to record conversations are likely widespread and quite substantial, in every field, with every size business. It’s simply not fair to let only one party avail themselves of voice recording technology. Society would not stand for lopsided court reporting during trials, where the transcription was for the benefit of only the defendant or only the plaintiff. Why does society permit injustice with documentation outside the courtroom?

Laws need to change. I don’t know about the laws outside the United States, but I suspect this post applies to most of the planet.

Written by Kevin Warnock

February 26th, 2013 at 2:35 pm

My recollections of Jody M. Sherman, who died Monday, January 27, 2013

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The front page of the website, January 31, 2013, shows Jody Sherman at work on his startup Ecomom.

The front page of the website, January 31, 2013, shows Jody Sherman at work on his startup Ecomom.

I write this blog post today, January 31, 2013, with sadness.

Jody Sherman, a rambunctious, ambitious and complex entrepreneur, husband, investor and mentor, died Monday, January 27, 2013.  I learned about Sherman’s passing on Tuesday, the day after, and I had trouble sleeping that night.

Jody Sherman’s death moved me.

I learned about Sherman’s death from my friends on Facebook.

Much has been written about Jody Sherman this week, and I understand why.

Jody Sherman. Picture from

Jody Sherman. Picture from

Jody Sherman was simply a character — a very memorable and lovable character.

My association with Sherman was brief yet meaningful and intense.

In late 1998 or early 1999, I was gearing up to raise money for Document Automation Systems, LLC, my startup at the time. I later renamed it, Inc.

I met Jody Sherman by chance.

The commercial Internet was young, I was young, and I was not connected. There was no Hacker Dojo, Linked In, Friendster, Facebook, Meetup or Twitter.

Bang & Olufsen Beocord 6002 audio cassette deck. Photo from

Bang & Olufsen Beocord 6002 audio cassette deck. Photo from

One day my friend from 2nd grade John Lin asked me to pick up and ship to him a Bang and Olufsen top load audio cassette deck that he had won the bidding for on the auction website EBay.

Jody Sherman was the seller.

At the time he worked at BuyDirect, an earlier e-commerce pioneer that would later be sold for USD $140M. Sherman’s office was on the waterfront near Pier 39 in San Francisco, California, USA.

My Internet company was tiny, but I had an impressive customer list — Coca Cola, Intel and the US Marine Corps, among dozens of similarly well known organizations. My company’s revenue was tiny, but I had big plans for growth.

I was sitting in Sherman’s office getting ready to hand him the cash for the stylish stereo deck, shown above.

In his office, Sherman appeared to be working at an energetic pace, doing deals for his employer, where he was vice president of business development.

Sherman asked me what I did, and that query prompted me to give my well oiled elevator pitch. At the time, I had no idea who Sherman was — I had not typed his name into Alta Vista, the dominate search engine of the day.

While I was still pitching, Sherman tapped his keyboard and visited my company’s website and drafted a document from a template. Hotpaper was the first LegalZoom or RocketLawyer. Hotpaper created legal documents by asking users questions to then build a custom document on the server, in Microsoft Word format.

Talk about my company quickly dominated the rest of my few minutes with Sherman that day, yet I did pay for and collect the Bang and Olufsen deck for Lin.

Later, Sherman offered to help me raise financing to expand my company. He suggested I raise USD $500,000, which he said he would help me raise by getting ten of his friends to put in $50,000 each.

Jody Sherman. Picture from

Jody Sherman. Picture from

Sherman drove a BMW Z3 at the time, and I vividly remember him picking me up at my office at The Russ Building in San Francisco so I could introduce him to my lawyer Eric Jensen, in Palo Alto. I had never been in a Z3 and I was impressed — Sherman had a flair about him to be sure.

I concluded that Sherman was likely correct when he confidently said he could round up ten of his friends to allow my company to close a $500K angel round.

I never closed that round, because Sherman asked for a finder’s fee that I found objectionable — he asked for ‘non diluting’ stock among other things. I was shocked when he fell silent for several long seconds, got up and walked out of my office without a word when I asked him about the non diluting stock he was asking for. Sherman was the first and only person to walk out of a meeting with me. It rattled me.

Even though no transaction happened, I am still grateful to have met Jody Sherman, for he spurred me to greater accomplishment.

JodySherman, 1965-2013. Photo from

JodySherman, 1965-2013. Photo from

This agitation I felt in retrospect was fantastic for me.

I was mad Sherman had walked out on my deal.

I wanted to show Sherman that I was a talented entrepreneur. I wanted to show my (now late) friend Stan Pasternak, who rented my company an office in his suite, and who saw Sherman walk out on me, that I was a talented entrepreneur.

In June, 1999, my company closed a $2M round from two venture capital firms and some angels. The only fee I paid was to attend a ‘meet an venture capitalist’ event put on in part by my friend Tom Cervantez, which cost me $75. I met Redleaf Venture Management venture capitalist Robert von Goeben there, and he introduced me to Bob Bozeman, the partner at Angel Investors LP that agreed to put in 5% of the round.

Sherman deserved to profit from his advice and expertise. Had he asked for common stock with standard vesting terms, instead of what he asked for, I probably would have brought him on board as an advisor, since he represented the best chance I had at the time to get my company funded.

I still don’t know why Sherman didn’t negotiate with me instead of walking out, and sadly, now, I will never know.

I should point out that Sherman did well by walking out, because the investors I ultimately raised money from lost most of their money they invested in Hotpaper in the aftermath of the Internet bust in 2000, after I sold Hotpaper.

I wrote this post to give Jody Sherman credit for his small but important role in my life.

I knew him perhaps a month, from start to finish, yet Jody Sherman moved me to write this post a dozen years later.

It has been reported that Jody Sherman took his own life. I feel so bad for Sherman and his wife, family, employees and friends.

Life as a startup CEO is extremely challenging. There are unbelievable highs and lows, far more dramatic than what I experienced as an employee, and I’ve had some interesting experiences as an employee, including getting suspended for insubordination and laid off because my job was eliminated.

Sherman raised millions of dollars for his latest Internet company EcoMom. The pressure must have been intense, particularly because it appears lots of the money came from his wealthy and connected friends. I know nothing of the details of the pressures Sherman was under at work or elsewhere.

Depression is an insidious illness, because it can cripple.

One could argue that I suffer from depression, and that’s why I am not running a company or doing anything substantial in life right now, despite my having days of tremendous enthusiasm to change the world. Overall, I am happy and optimistic, but when I consider my age and that I haven’t started a family yet, I am sad. I worry my time for a family has already irrevocably passed.

Don’t worry though, I am not going to kill myself.

I have been close to people that suffer from depression, and in one case, I had to cut ties so as not to risk substantive harm to myself, the situation got so intense. Sherman’s widow Kerri  must be feeling crushing pain, and my heart goes out to her, even though I have never met her.

When I learn of a suicide by someone I knew, even if only in passing, like Ilya Zhitomirskiy, I get emotional and have trouble sleeping. I battle with myself over what, if anything, I should do about the people I know that are depressed. Should I tell their parents? Should I tell their close friends? Should I mind my own business? Should I speak to the people themselves, even those I cut contact with? I have cut contact with many people, especially in the last six months, as I continue to recreate myself into a more vibrant contributing citizen, but by doing so, my burden over what to do increases.

Jody Sherman. Picture from

Jody Sherman. Picture from

Mark Suster, a partner at the venture capital firm GRP Partners knew Jody Sherman well, and two days ago, on January 29, 2013, Suster wrote on his great blog an amazing goodbye to Sherman. Suster colorfully describes Sherman just how I remember him — as shown here from Suster’s goodby post:

“I remember when we met years ago. I think Michael Kantor introduced us. You were pitching me an online business selling other people’s baby food. I told you what a dumb idea it was.

You came back. You had a new plan. You had renegotiated your way out of that agreement. Now you wanted to merge with a broader-based business and sell all products. You got to keep the name of the new company – ecomom. You were so proud of that name and what it stood for. You wanted good in the world.

And in turn the world wanted good for you. But the world made you fight for it. And I did, too.

I told you to go away again, you crazy, wiry, non-stop pitching fool.

What? You back again? Who let you in here? Oh, you want to tell me about how your business is now scaling? You have repeat orders and high gross margins? Go away, I say! It’s mom stuff. We didn’t do so well in that category in the past.

Review your deck? Ok, Jody. You sure do push the envelope. But I kinda like your chutzpah. Sure, bro. Come on in. But … could you button up the shirt a couple more notches when you come to my office? I think you might have scared a few folks last time. Ha, just kidding. No, seriously. Just one more button.

Wow. Your deck looks great. Are those growth numbers real? Impressive. No. No I can’t meet for breakfast. I don’t think we can fund in that category, Jody.

Ok. I’ll have the egg-white burrito. I have to eat something healthy around you or I’ll feel guilty. Is it true that you have 3% body fat? I know, I know. I shouldn’t eat the carbs. But this is Lemon Moon – at least we know it’s healthy.

Fine. Fine. I’ll write you an angel check, then. As long as you promise to stop pitching me! Yes, Jody. I really believe in you. I always did. But when I got home and I told my wife that I had just committed $25,000 that she should just consider it a mitzvah. I didn’t so much want to see a baby products company make money as I wanted to see you succeed. You had some magic dust.

Ok, Jody. We have to have a heart-to-heart. You gotta stop pitching Sand Hill Road VCs. Look at their entrepreneurs – they are 28, computer programmers and they went to Harvard or Stanford. Now go look in a mirror. You have “weird hair.” Yes. weird hair. My cousin calls it JewFro. And you have it. And instead of hiding it you wear it Kramer style just to scare people. I think you like looking at them looking at you. Don’t you? Focus on raising money from outsiders. From people eschewed by the typical system. Raise money from underdogs like you.

You told me that was some of the most honest and best advice you had ever gotten. That most people were too scared to say that to you. And raise money you did. Millions of it.”

Suster simply brought Jody Sherman to life with this above passage, so much so that tears came to my eyes as I write this.

Jody Sherman was a hustler and a good soul. I can only imagine how many thousands of entrepreneurs he helped over his 47 years of exciting life. I pray that he rests in peace, and that his loved ones find comfort in the outpouring of sweet thoughts that have been expressed since his too early death.

Life is so precious and short.

Please do not take your own life, dear readers.

11,750,000.00, not 10,000,000.00

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Last week I was doing some research on my first Internet company,, Inc. I discovered a report I had never seen before, from PrivCo Media, LLC. According to PrivCo’s report, I sold my company for USD $11,750,000.00, which is more than I knew. The published price was $10M, but I always knew the actual price was technically higher because the acquiring company didn’t cancel the stock options of my employees. I never really found out the exact value of that part of the compensation, since I left the company soon after the deal closed, and I never went hunting for the number.

Written by Kevin Warnock

January 29th, 2013 at 4:08 pm

AT&T CEO Randall Stephenson is interviewed September 6, 2012 by Rich Lyons, the Dean of the Haas School of Business at University of California Berkeley

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Rich Lyons, Dean of the Haas School of Business at UC Berkeley interviews Randall Stephenson, the CEO and Chair off ATT, September 6, 2012. Photograph by Kevin Warnock.

Rich Lyons, Dean of the Haas School of Business at UC Berkeley interviews Randall Stephenson, the CEO and Chair off ATT, September 6, 2012. Photograph by Kevin Warnock.

On Thursday, September 6, 2012, I attended the Dean’s Speaker Series at the Haas School of Business at the University of California at Berkeley, in Berkeley, California USA.

This was the first Dean’s Speaker Series I have attended.

Audience listens to ATT CEO Randall Stephenson speak, September 6, 2012 at UC Berkeley

Audience listens to ATT CEO Randall Stephenson speak, September 6, 2012 at UC Berkeley

I have been aware of this series for years, but I assumed attendance was restricted to friends of the Dean, Rich Lyons, because of the name of the event.

I’ve met and spoken with the Dean about ten times over the years, I estimate, including when he was the Acting Dean when Dean Tom Campbell took a leave of absence to help then Governor Arnold Schwarzenegger manage the finances of the State of California.

Rich Lyons, Dean of the Haas School of Business at University of California Berkeley, asks Randall Stephenson a question, September 6, 2012. Photograph by Kevin Warnock.

Rich Lyons, Dean of the Haas School of Business at University of California Berkeley, asks Randall Stephenson a question, September 6, 2012. Photograph by Kevin Warnock.

A couple of weeks ago I was looking over the Haas website and marveled at the outstanding list of upcoming individuals the Dean will be interviewing on stage. There in front of me were the magic words — the events are open to members of the Haas ‘community.’ I was pretty sure I qualified, since I am a sponsor of one of the school’s premier events, the Berkeley Startup Competition, and have been every year since 2000. I inquired and I got a seat — I was and am thrilled.

The Dean’s guest for this event was Randall Stephenson, the Chief Executive Officer of AT&T, the largest telecommunications company in the United States.

I am an AT&T customer, both for my home’s broadband Internet connection and for my wireless Apple iPhone 3GS, which I bought soon after launch. I no longer have a wired phone. I like AT&T’s service — I get great reception and few dropped calls.

Randall Stephenson, Chair and CEO of AT&T, photographed by Kevin Warnock on September 6, 2012 at UC Berkeley

Randall Stephenson, Chair and CEO of AT&T, photographed by Kevin Warnock on September 6, 2012 at UC Berkeley

My regard for AT&T went up after listening to Stephenson speak for an hour. Stephenson was Chief Financial Officer and Chief Operating Officer prior to becoming Chair and CEO, among many roles.

He started at a job he called a ‘tape monkey’ at Southwest Bell Telephone in 1982 loading 19 inch diameter magnetic tapes of billing data onto tape drives. He did this work 12 hours a day — reading a video screen for instruction on which tape to load, finding the tape in storage, loading the tape and then pressing ‘Run.’

I did this same job, though not full time and not for 12 hours a day, when I worked at Cooley LLP. Thankfully I only had to do this role about two weeks a year, when the regular tape technician, Bill Calhoun, went on vacation.

Stephenson said he figured a way to rework his tape loading job to make it much more efficient and enjoyable, though he didn’t tell us the details of what he changed.

Rich Lyons, Dean of the Haas School of Business at University of California Berkeley, listens to Randall Stephenson answer a question, September 6, 2012. Photograph by Kevin Warnock.

Rich Lyons, Dean of the Haas School of Business at University of California Berkeley, listens to Randall Stephenson answer a question, September 6, 2012. Photograph by Kevin Warnock.

During his introductory remarks, Rich Lyons said Stephenson worked in Mexico City as SBC’s Director of Finance.

At some point, Stephenson worked in Mexico for Carlos Slim, the iconic leader of Telmex. Stephenson did not explain how he came to work for Carlos Slim, who presumably was not an SBC employee at any point in his life.

Stephenson said Carlos Slim is ‘the most inherently brilliant individual that I’ve ever worked with.’

Randall Stephenson, CEO and Chair of AT&T, speaks at University of California at Berkeley, September 6, 2012. Photograph by Kevin Warnock.

Randall Stephenson, CEO and Chair of AT&T, speaks at University of California at Berkeley, September 6, 2012. Photograph by Kevin Warnock.

Stephenson was in Mexico working for Slim in 1994 when there was an economic crisis that began December 19, 1994, when the Mexican government lifted all restraints on the Mexican Peso and let its value float. The Mexican currency lost 40% of its value in one day, Stephenson recalled.

Slim had 20,000 wireless subscribers in 1994, and thanks in part to the aggressive investments Slim made in the aftermath of the economic crisis of 1994, TelMex now has over 200 million wireless subscribers and Slim has made himself reportedly the wealthiest man in the world.

Stephenson took his job as CEO in June 2007 when ATT was a $100B annual revenue company with 300,000 employees, the same month that Apple launched its first iPhone. Stephenson invested heavily when the 2008 financial crisis came.

University of California Berkeley students listen to AT&T CEO and Chair Randall Stephenson speak, September 6, 2012

University of California Berkeley students listen to AT&T CEO and Chair Randall Stephenson speak, September 6, 2012

Stephenson said that 170,000 of AT&T’s employees actively participate in its TIP — The Innovation Pipeline — system conceived by the company’s CTO, a guy so tough to hire that it took ten years for Stephenson to do so. This system allows employees to propose ideas for the company to work on developing. People vote on the ideas and the best ones that float to the top are funded and pursued. In response to a question from a student in the audience, Stephenson said that apart from advertising the program to employees the company does little to promote participation. He said participation is quite good.

University of California Berkeley students listen to AT&T CEO and Chair Randall Stephenson speak, September 6, 2012

University of California Berkeley students listen to AT&T CEO and Chair Randall Stephenson speak, September 6, 2012

Stephenson and and his public relations person Larry (last name not mentioned) said they were so excited about a couple of their ‘tattooed up’ technologists in their Palo Alto, California research lab named the ‘Foundry’ that they put photographs of them in AT&T’s Annual Report. Stephenson divulged that competitors now are ‘coming after’ these programmers trying to hire them away from AT&T.

University of California Berkeley student asks AT&T CEO Randall Stephenson a question, September 6, 2012. Photograph by Kevin Warnock.

University of California Berkeley student asks AT&T CEO Randall Stephenson a question about AT&T's TIP suggestion system, September 6, 2012. Photograph by Kevin Warnock.

A student from the audience asked Stephenson to discuss wireless handset subsidies. Stephenson answered at length and concluded that the current system in the United States is overwhelmingly what customers want. He said AT&T performed studies where customers were asked if they would like to finance a phone via a separate finance contract, in exchange for markedly lower rates for service. Stephenson said customers did not like this proposal.

I think the survey respondents that answered this way are short sighted.

The way things operate in the United States, where one can buy a USD $700 iPhone for $200 because of the carrier subsidies, there is a perverse incentive to upgrade your phone exactly every two years. That is because contracts generally run for two years. If you keep a phone for three years, that final year you are paying much more than is warranted for service.

People should be encouraged to save money, not spend, so I admire the relatively new system reported by Stephenson to be the norm in Europe — phones are not subsidized and rates for service are [I hope] commensurately lower. Stephenson said phone sales dropped dramatically when this policy was implemented, but I say that is just what the world needs. People keep a home phone for decades. People keep televisions, stereos and other household appliances for years. Stephenson told me one-on-one after the event that fully 90% of his company’s customers upgrade their wireless phone every 14 months. Since contracts are two years long, 90% of its customers are paying early termination fees, which decline over time. That is a waste of the world’s resources, even in this day of a vibrant resale market for used mobile phones. I’m pretty sure a lot of people just throw their old mobile phones in a drawer, to benefit nobody. I understand mobile phones improve rapidly, and I do plan to get the latest iPhone when it’s available, having skipped the iPhone 4 and iPhone 4s. I just don’t approve of upgrading exceptionally frequently, which I consider 14 months to be.

I encourage AT&T and all carriers to offer unbundled rates for mobile service, as an option.

Rich Lyons is a good interviewer. The setting was photogenic — two handsome cushioned arm chairs on an elevated stage, with a small end table between the chairs. Lyons and Stephenson wore wireless lapel microphones. There was a backdrop behind the men that repeated the logos for UC Berkeley and the Haas School of Business, so the logos made it into every photograph of the people on stage. As a photographer, I applaud the Dean for creating such an inviting, warm and photogenic environment for his interviews. I look forward with enthusiasm to the next Dean’s Speaker Series interview, which I hope to be able to attend.

Former Haas Dean Dr. Laura D’Andrea Tyson is on the Board of Directors of AT&T, and presumably she helped Lyons recruit Stephenson to visit the Haas School. Tyson was Dean when I was a finalist in the Berkeley Business Plan Competition in 1999 with my company Hotpaper.

Student asks AT&T CEO and Chair Randall Stephenson a question, September 6, 2012, at University of California Berkeley

Student asks AT&T CEO and Chair Randall Stephenson a question about mobile handset subsidies, September 6, 2012, at University of California Berkeley

I took the photographs that accompany this blog post.

I used a Canon 5D Mark II camera with the following lenses: Canon 135mm soft-focus lens set to sharp, Canon 16-35mm L zoom lens. I upload pictures to this blog at maximum camera resolution at maximum image quality. Click on the photographs twice in delayed succession to see the full size images. If you would like to use these pictures, please send me a message. If the purpose is reasonable, I will allow usage. I enjoy having my pictures displayed elsewhere. I pursue photography only as a hobby, not as a profession.

At the end of his interview, Rich Lyons stands with ATT CEO and Chair Randall Stephenson at  the Haas School of Business, September 6, 2012. Photograph by Kevin Warnock.

At the end of his interview, Rich Lyons stands with ATT CEO and Chair Randall Stephenson at the Haas School of Business, September 6, 2012. Photograph by Kevin Warnock.

Finally, I have some advice for Berkeley students reading this post — introduce yourself to the speaker.

I don’t recall seeing any students introduce themselves to Stephenson. I did see a professor and a president of a good sized company say hello, but that’s it. Stephenson spent several minutes talking with me because there was nobody waiting after me to speak with him. The room had rapidly cleared out. The interview was during the lunch hour, so perhaps the students had to be in class immediately after. It’s rare for so prominent a CEO to speak to such a small group — there were about 140 students in the room by my quick count. I’m sure Stephenson won’t be back this academic year. Make a point of meeting all such prominent speakers. In my mind, Stephenson should have been surrounded by dozens of students trying to shake his hand. Stephenson didn’t appear to be in a rush to depart, and I left before he did.

Berkeley Entrepreneurs Forum, 2012-13 Angel & Venture Capital Financing Overview – August 30, 2012

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The Berkeley Entrepreneurs Forum, August 30, 2012, held at Stanley Hall, room 105, because Anderson Auditorium was booked

The Berkeley Entrepreneurs Forum, August 30, 2012, held at Stanley Hall, room 105, because Anderson Auditorium was booked

On August 30, 2012 I attended the 2012-13 Angel & Venture Capital Financing Overview at The Berkeley Entrepreneurs Forum.

The August 30th Forum was the first of this academic year. The Berkeley Entrepreneurs Forum is a production of The Lester Center for Entrepreneurship & Innovation at the Haas School of Business at the University of California Berkeley.

Panelists Jeff Clavier, Vivek Mehra and Jim Barnett at Berkeley Entrepreneurs Forum, August 30, 2012. Photo by Kevin Warnock.

Panelists Jeff Clavier, Vivek Mehra and Jim Barnett at Berkeley Entrepreneurs Forum, August 30, 2012. Photo by Kevin Warnock.

The first Forum of the year for years now starts with Steve Bengston’s presentation of the Shaking the Money Tree report. I suspect Bengston has made this presentation hundreds of times, as he gives it not just at the Forum, but at many venues. In fact, I suspect it’s Bengston’s signature talk.

You can watch the full video of the Forum here to see what happened. I am a photographer, not a videographer. This is not the official video, which The Lester Center will publish in its entirety some weeks from now, I believe. I suggest you watch that version, because it will have professional sound from a mixing board, the slides will likely be full screen so you can read them, and the camera used is far better than the still camera I used that happens to also shoot video. I did not upload this video at full quality, since such video takes far longer to compress for Internet display.

There were some good lines from the speakers. I’ve transcribed my favorites here:

Steve Bengston:

“It [venture capital] finally got big in the mid to late 90s and now we worry when the venture business goes from $30B to $20B, but it never got above $20B until 1998 so the scale of the venture business is just much bigger than it’s ever been.”

“What about Series A, ‘didn’t that collapse?’ It is down certainly from the peak but you can see whatever that is there are $200M to $400M of series A deals each quarter just in Silicon Valley and that represents about 50 to about a 100 Series A deals in Silicon Valley each quarter.”

“The good news is there is a lot of money for your deal if you meet the certain metrics for an investor.”

“If you’re going to raise money which is still hard to do, you’re going to raise around $3M. That’s a typical deal. In this era, that buys you a lot more months of burn than it would have say ten years ago.”

“You have 300 to 400 M & A exits in the US a year in the US, much higher than the old days.”

“The top five or so [venture] firms are raising 80% of the money.”

“It begs the question ‘How many VCs do you need to find the 30 good companies every year?’ Right now the answer is about 3,000. For many people that seems high.”

“China has been the number one economy 15 of the last 18 centuries. So, just because they have had a couple of bad centuries you don’t want to count them out. They are used to being on top.”

Jeff Clavier:

“The challenge at the early stage is that even great founders can come up with really stupid ideas.”

“Do it because you are passionate about it, not because it’s cool.”

“I passed on airbnb that some showed me when it was called air bed and breakfast and I said ‘air bed and breakfast… are you f—ing kidding me?'”

Jim Barnett:

“One of the danger signs that all the partners look for is what we call ‘complexifiers’ — people that take what is otherwise a relatively simple business proposition or business idea and figure out how to make it complex.”

“The one thing I would say to those thinking about starting a company or planning to start a company is just go do it. Your idea really doesn’t need to be that great. It really doesn’t. If you’re great, it will get funded.”

“I want to dispell a myth that you learn more from your mistakes than you do from your successes. I think that is just a bunch of crap. I really do. I think you learn from watching success — pattern matching, whether it’s in sports whether it’s in business or anything else so for those of you that are in the audience that are MBAs or that are undergrads that are thinking about what do if they’re not going to start a company I would say ‘go work for a successful company and watch.’ You’ll learn a lot more than doing three failed startups.”

Vivek Mehra:

“I hate doing deals over the weekend. I have never done one and I  hope I never have to do one. It’s just impossible to get to know the entrepreneur.”

“When there are very asymmetric equity assignments amongst the team you know what they really think about each other.”

Here is my succinct summary of this Entrepreneurs Forum:

  • The venture industry is in trouble, but there is still plenty of money around.
  • Lots of angel investors are making what will prove to be poor investments so this increases the chances that you can raise money even if you or your idea are not that good.
  • There is a lot to be gained by just starting a company, so if you are passionate about doing so, then go for it. You won’t ruin your chances for future success by failing a few times.
  • However, if you’re not going to start a company, you should work for a clearly successful company so you can pay attention and learn from the success of others.
  • Surround yourself with high quality people.
  • Don’t make things more complicated than they need to be.
  • Have your role worked out with your founders before you pitch to investors. Lopsided equity divisions speak loudly to investors what you think of your co-founders.
  • Increase your chances of getting funded by persistently pursuing entrepreneurship over years, so investors may gauge your actions over your words.
  • Work hard and recognize that a lot of success may be attributed to your ability to forge healthy and respectful long term relationships with people in the community.
Panelist Jeff Clavier answers questions at the Berkeley Entrepreneurs Forum, August 30, 2012. Photo by Kevin Warnock.

Panelist Jeff Clavier answers questions at the Berkeley Entrepreneurs Forum, August 30, 2012. Photo by Kevin Warnock.

From the Berkeley Entrepreneurs Forum website, here are the introductions for the moderator and speakers — I added the hyperlinks to make it easier for you to learn more about the panelists and their many interests:

Samuel B. Angus
Fenwick & West LLP

Samuel B. Angus is a partner in the Corporate and Venture Capital Group of Fenwick & West LLP, a law firm specializing in technology and life sciences matters. Mr. Angus is resident in the San Francisco office and his practice concentrates on advising start-up/venture-backed companies, venture capital and debt financings, mergers and acquisitions, intellectual property licensing, joint ventures and general corporate matters. Mr. Angus represents a broad range of companies from privately held start-up companies to publicly traded corporations, including Airbnb, Github, Marin Software and oDesk. His practice also includes advising entrepreneurs and investors.

Jim Barnett
Shasta Ventures

Jim Barnett is a Partner at Shasta Ventures and has been a highly successful serial CEO and entrepreneur. Jim is currently chairman and co-founder of Turn, chairman of Extole and Sojern, and a board member of Needle and RelayRides. From 2004 until 2009, Jim was CEO, chairman and co-founder of Turn, the leading platform for managing data driven digital advertising. Before that he was president of Overture Search, a division of Overture Services, Inc. Jim joined Overture via its acquisition of AltaVista Company, where he was president and CEO. In this role, he led the company’s successful turnaround and sale to Overture.

Jim was also president of ( and president and CEO of ThirdAge Media, which was acquired by Prior to that, Jim was president and CEO of Infogrammes North America, a leading global publisher of video games and entertainment software. He was also chairman, president and CEO of Accolade Inc, Infogrammes’ predecessor company, and prior to that was chief operating officer of an “Inc. 100 Fastest Growing Private Companies.”

Jim has served on the boards of many private and public companies including SideStep, Inc. where he was chairman and Petco where he was also an early investor. Jim earned a bachelor’s degree, MBA and J.D. from Stanford University.

Moderator Sam Angus listens to student Rebecca Spitzer pitch her startup at the Berkeley Entrepreneurs Forum, August 30, 2012

Moderator Sam Angus listens to student Rebecca Spitzer pitch her startup at the Berkeley Entrepreneurs Forum, August 30, 2012

Steve Bengston

Steve Bengston heads the Emerging Company Services (ECS) group at PricewaterhouseCoopers. ECS acts as “mentor capitalists” for young, high potential companies.

Before joining PwC, Steve had 20 years of experience in a variety of marketing, business development and general management roles at several high tech companies in the Bay Area. Most recently, he was Pres/CEO of [Note: not the website now online at that URL], a leading international emarketing and greeting card company. Previously, he was VP Marketing & Business Development at Worldview Systems, an Internet travel pioneer. At Worldview, Steve helped launch and market Travelocity with Sabre Interactive.

Steve has a BA in Economics and MBA from Stanford University. He works closely or sits on the Advisory Board at Churchill Club, SVASE, Life Science Angels, Bay Bio, and the Stanford/MIT Venture Lab, has taught classes on startups at UC Berkeley, San Jose State, Santa Clara Law School, Hastings Law School, and Stanford, and is active in a variety of other organizations in the Bay Area targeting entrepreneurs and investors. He is a frequent moderator/panelist at both university and industry sponsored events.

Sam Angus, a partner at law firm Fenwick & West LLP moderates panel at the Berkeley Entrepreneurs Forum, August 30, 2012. Photo by Kevin Warnock.

Sam Angus, a partner at law firm Fenwick & West LLP, moderates a panel at the Berkeley Entrepreneurs Forum, August 30, 2012

Jeff Clavier
Founder and Managing Partner
SoftTech VC

Based in Palo Alto, California, Jean-Francois “Jeff” Clavier is the Founder and Managing Partner of SoftTech VC, one of the most active seed stage investors in Web 2.0 startups. Since 2004, Jeff has invested 125 consumer internet startups (Fund I, Fund II, Fund III) in areas like social media, monetization, search, gaming or B2B/B2C web services. These investments are typically located in Silicon Valley, New-York and Boulder. With over 20 years of operational, entrepreneurial and venture capital experience, Jeff is able to add relevant perspective and value to his companies as they grow from inception to maturity, and hopefully, success.

Jeff was recognized as one of the 13 “Web 2.0 King Makers” by (late) Business 2.0. BusinessWeek named him one of “The 25 Most Influential People on the Web” in 2008, and one of the “Top 25 Angels in Tech” in 2010. He was also nominated in the “Best Angel” category at the Crunchies in 2009 and 2010. He is often noted for his investments in categories such as “passion-centric communities” or online gaming, or for having sold a number of his Web 2.0 startups to the likes of Yahoo, AOL, Intuit or more recently PayPal, Twitter and Groupon.

Some of Jeff’s representative investments include Mint (Intuit), Brightroll, Truveo (AOL), Userplane (AOL), Rapleaf, Ustream, Milo (eBay), Blekko, Eventbrite, Tapulous (Disney), DNANexus, FanBridge, BillFloat, Fab, Gigwalk, Byliner and Wildfire.

Stuart Sweetow, owner of Audio Video Consultants, capturing video at the Berkeley Entrepreneurs Forum, August 30, 2012

Stuart Sweetow, owner of Audio Video Consultants, capturing video at the Berkeley Entrepreneurs Forum, August 30, 2012

Vivek Mehra
August Capital

Vivek joined August Capital in 2003. He invests broadly in IT infrastructure and areas of interest include data center technologies, systems management, security, storage, and cloud computing systems and software. Prior to joining August Capital, Vivek co-founded Cobalt Networks in 1996. As CTO & VP of Product Development, Vivek built the first successful server appliance and grew Cobalt into a worldwide leader in the category, culminating in a successful IPO and acquisition by Sun Microsystems for $2B. At Sun, Vivek served as the Vice President and General Manager of the Cobalt Business Unit and a member of Sun’s Technical Architecture Council. Prior to founding Cobalt, Vivek held a number of technical and management positions at Apple, SGI, and Digital Equipment Corporation and successfully developed numerous products including Internet enabled set-top boxes, PDAs, RISC workstations, and high performance graphics subsystems.

Vivek received a BS in Electronics from Punjab University, India, and an MS in Computer Engineering from Iowa State University.

Audience members enjoying a funny moment at the Berkeley Entrepreneurs Forum, August 30, 2012

Audience members enjoying a funny moment at the Berkeley Entrepreneurs Forum, August 30, 2012

To my knowledge, I have been attending The Berkeley Entrepreneurs Forum for longer than anyone else besides Jerry Engel, who founded The Lester Center in 1991 and was its Executive Director for nearly two decades.

I have some suggestions to improve the The Entrepreneurs Forum, which I will describe here. I am posting these suggestions publicly because they are likely applicable to numerous programs across the globe, and I’d like to see these ideas adopted widely if people think they are worthwhile.

1. Dispense with the table panelists sit at. The table doesn’t look good on camera or video, and over time the majority audience for the Forum should be watching online, since the rooms frequently sell out already. Panelists should sit on arm chairs or couches, like they do at most tech conferences that I attend. The moderator should sit with the panelists and not be off to the side standing at a podium. All the people on stage should be outfitted with wireless lapel microphones. I would like the Forum to appear more conversational in style. The table separates the speakers from the audience, where arm chairs suggest a residence for a more intimate vibe.

Here’s an example of a more visually appealing way to run a panel. Steve Bengston is the moderator for this panel at The Churchill Club, where he is a member of its Board of Directors and its past Chair.

Jeff Burton, the brand new Executive Director of the UC Berkeley Skydeck, talks with Jim Barnett of Shasta Ventures, August 30, 2012

Jeff Burton, the brand new Executive Director of the UC Berkeley Skydeck, talks with Jim Barnett of Shasta Ventures, August 30, 2012

2. Commercial bottled water should be forbidden on stage, even if the speakers bring it with them. Nearly all the conferences I attend serve water from pitchers into real glasses. Bottled water is an evil product, and it looks bad in photographs and video to see those bottles. Image is important, and promoting bottled water by showing it on stage should stop.

3. Commercial bottled water should not be a beverage choice during the networking hour. Tap water should be offered, and it should not require a drink ticket.

4. When it comes time for audience questions, invite the questioner to sit on stage in an arm chair or on the couch while they ask the question and while they are receiving the answer. This will give the questioner time on video, and will permit them to look the speakers in the eye. This will be a treat for the audience members, because they’ll feel they get to ‘meet’ the panelists for 60 or 120 seconds. Questioners can line up to get their turn on stage. Questioners should be encouraged to state their first and last name, so they can be identified online.

5. Although I appreciate that it’s a lot of work, the Forums should be transcribed, and the transcribed text should be posted online. This is a certain way to get more traffic to The Lester Center website, and it’s likely to increase the interest in the Forum from attendees that can’t attend in person.

6. All Forums should be archived online, including Forums from ten and twenty years ago. Forums should never expire and be removed.

7. The ‘numbers’ should be videotaped and included in the online video. The numbers are often the most interesting part of the evening. The contact information for the number presenters should be posted online, with permission of course, and there should be a hyperlink to the project the person is working on.

Vivek Mehra, a partner at August Capital, answers questions posed by attendees at the Berkeley Entrepreneurs Forum, August 30, 2012

Vivek Mehra, a partner at August Capital, answers questions posed by attendees at the Berkeley Entrepreneurs Forum, August 30, 2012

8. The photographs taken by Bruce Cook, the official photographer, should be publicly posted to Facebook, and should be tagged. Once the identities of the people pictured are known via the tagging, the captions for the official Lester Center website should be updated to identify everyone whose name is known. If required, change the terms of the tickets purchased to give UC Berkeley the right to identify the people by name. Offer an ‘opt out’ list during checkin. Having the names with the pictures will increase traffic to The Lester Center website, since people will search for those names for decades to come. Invite people to tag the pictures in the emails The Lester Center sends out and via Facebook status updates.

9. A vast collection of at least 5,000 of Bruce Cook’s unpublished photographs of the Forum from the last twenty years should be published to Facebook and the Web, and they should be tagged and captioned. This was entirely my idea — Cook did not hint that I propose such an idea. The majority of the pictures published should be of the networking hour, to get as many people from the audiences over the years tagged as possible.

10. The Forum should be oversold, like airplane seats. This August 30th Forum was ‘sold out’ but there were unfilled seats in the auditorium, which takes away from the excitement of a sold out show. If too many people show up, they can watch on video monitors in the Bank of America Forum, and as compensation for not getting a seat, their entrance fee can be 100% refunded. I predict the revenue over time from overbooking will more than make up for the refunds that need to be given. Attendees should be told when they buy their tickets they risk being bumped, and encouraged to arrive early to be sure they get a seat.

11. The reminder to ‘Like’ The Lester Center on Facebook should be repeated on a poster displayed during the Forum. The Forum’s Twitter handle should also be on this poster.

12. Attendees should be given a perk if they follow the Forum on social networks, such as a second drink ticket on their next visit to the Forum, to encourage getting as many followers as possible. Currently attendees may eat unlimited quantities of food at the Forum, but are permitted only one drink, either with alcohol or without.

13. Attendees should be invited to blog and post about the Forums, and The Lester Center site should find and link to the best examples of such efforts, to encourage people to write about the Forum.

I am one of the only bloggers writing about the Forum, but there should be at least several.

14. I love the luxurious food served during the networking hour, but it sure seems like it must cost a fortune. I think it would be more than fine to switch to less fancy food. There is precedent for this. Last year at the Founder School Demo Day what appeared to be inexpensive sandwiches were served, but the event was superb and not diminished by the more everyday food. I suspect the food budget for the Forum could be cut by two thirds without getting more than a handful of complaints. The Forum is still too expensive at USD $25 a ticket, and I bet it loses money even at that price. When I started attending in my mid twenties, the cost was prohibitive. It was only due to my getting free tickets from my employer at the time, Cooley, that I attended regularly. The goal should be to get lots of currently poor entrepreneurs in the making to attend, including but not limited to Berkeley students.

I suggest the price should be no more than $10. To get the price that low, I suggest alcohol should cost extra.

That is all my suggestions for now. The Forum is already a success, or I would not have attended for twenty years. I am trying to make the Forum better.

Jeff-Burton, left, the brand new Executive Director of the UC Berkeley Skydeck talks with Andre Marquis, Executive Director of The Lester Center for Entrepreneurship & Innovation, August 30, 2012. Photo by Kevin Warnock.

Jeff-Burton, left, the brand new Executive Director of the UC Berkeley Skydeck talks with Andre Marquis, Executive Director of The Lester Center for Entrepreneurship & Innovation, August 30, 2012. Photo by Kevin Warnock.

I upload pictures to this blog at the maximum resolution my camera produces — 21 megapixels. Click on them twice in delayed succession to see them at full size. I shot these pictures at ISO 4,000 due to the low lighting levels.

Click here to see all the posts I have written about the Berkeley Entrepreneurs Forum.

The law firm Fenwick & West LLP where Sam Angus is a partner produced and gave away a great 80 page booklet at the Forum. Retired Fenwick attorney Jacqueline Daunt wrote a fantastic introduction to startups that includes a capitalization table for a hypothetical company from pre-funding stage through a public stock offering. Thank you Fenwick! If I can post this booklet, please let me know and I’ll update this post with a link to a PDF scan of the booklet.

Finally, as an end note, I met Steve Bengston in 1999 during the first dot com boom, when he agreed to help me with Hotpaper, my startup at the time. It turned out I didn’t call on him much, since I lined up financing almost too easily, but I will never forget pitching him at his PriceWaterhouseCoopers office in San Jose, California USA, and him telling me at that meeting that he would help me. Bengston is well known, and I was thrilled to have his support, especially back then when I didn’t know many people or know much of anything.

Why in 1978 I moved to San Francisco from Chicago

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The Memorial Church at Harvard University photographed by user Siim Teller, April 22, 2011

The Memorial Church at Harvard University photographed by user Siim Teller, April 22, 2011

Tonight, September 2, 2012, I learned why in 1978 I moved to San Francisco, California USA. I never knew why until today, because I never thought to ask the right questions.

I was born in Chicago, Illinois, USA, at the University of Chicago, where my mother worked as a Pathologist.

My parents had married soon after she graduated from Harvard Medical School, where she was one of five women in a class with 145 men.

My mother met my father Robert Warnock at Harvard, where he earned his PhD in Physics.

My father and my mother got married in The Memorial Church on the Harvard University campus, a church I visited in 2000 when I was in Boston, Massachusetts, USA meeting with storage vendor EMC to discuss an investment by their venture capital division in my startup Hotpaper.

When I visited The Memorial Church, it was just another church. When I told my father about my tour of the Harvard campus, courtesy of my EMC provided limousine with two eager salesman trying to sell me an unnecessary USD $1,000,000 dollar storage array for my startup, my father said ‘your mother and I got married in that church!’

After they wed, my father decided to move with my mother to Chicago so that he could work at the Illinois Institute of Technology (IIT).

My mother was doing research at the University of Chicago, discovering that asbestos is even deadlier than was known at the time. Amazingly, the University of Chicago did not have a spectroscopy attachment for its electron microscope, and my mother needed this device for her research. IIT did have the needed equipment, but they charged money to use it, and IIT was a lengthy drive from our house at 5138 South Dorchester in Hyde Park, on the South side of Chicago. My mother rode her bicycle to University of Chicago, and it would have not have appealed to her to have had to drive to IIT on a frequent and regular basis.

My mother’s research was funded by the National Institutes of Health. I would think that a grant could have been won to order a spectroscopy attachment, but for whatever reason, that was not the path my mother took. Instead, she wrote to a friend she had worked with for a year some twenty years earlier in Seattle, Washington, USA. During that two decade span, that friend had become Chair of the Pathology Department at the University of California at San Francisco.

My mother explained her research and that she had heard that UCSF had a spectroscopy attachment for its electron microscope. My mother asked her friend if she could move to San Francisco and work at UCSF so she could use the required hardware. Her friend said ‘yes,’ and my mother started at UCSF as a full professor.

I learned tonight that my mother was promoted to full professor at University of Chicago just one month before she left for San Francisco. She had been an Associate Professor before that, and I remember as a kid the day my mother was granted tenure. Since I was young, I hadn’t heard that word before, so I thought she said ‘ten year.’ I assumed it was her tenth anniversary of employment. I told my mother that story tonight — perhaps for the first time.

I have a suspicion that University of Chicago panicked when they found out she was leaving for UCSF and rushed through the promotion to full professor, because the timing is so unlikely to have happened naturally. Even if that’s the case, I am sure my mother was pleased that she got to be a full professor at University of Chicago and University of California at San Francisco. My mother retired from UCSF years ago, so is now Professor Emeritus. She still has a website on the UCSF web server.

My mother decided to move our family to San Francisco, since my father had made the decision to move to Chicago. I did not know this until today.

I had always thought we moved to San Francisco because of its reputation as a great cosmopolitan city with superb weather. I had sometimes considered that perhaps UCSF had recruited my mother, but she dispelled that notion today. She did not have to interview for the job at UCSF. She did not have to compete with dozens of candidates. She asked her friend if she could work at UCSF and he said ‘yes.’

I am so thankful my mother needed a piece of equipment that University of Chicago didn’t have. She moved us to the center of the Internet world, and had we stayed in Chicago, I probably would not have become an Internet entrepreneur, which has allowed me to build a richly rewarding life that I cherish.

Thanks Mom! I love you.

I tasted four delicious OCHO brand candy bars by Five Star Organics LLC

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Today, September 1, 2012, I had the pleasure of meeting Jane Doe.

Doe for three hours was at Andronico’s Community Markets at 1200 Irving Street in San Francisco, California USA introducing shoppers to Five Star Organics LLC which makes OCHO candy bars.

Doe used to work with the co-founder of Five Star Organics, William Scott Kucirek, at his first startup, Zip Realty. Zip Realty competed in 1999 with my Internet company Hotpaper in the Berkeley Business Plan Competition. That competition is now named the Berkeley Startup Competition. My friends Melissa Daniels and Keval Desai were the student founders of the competition. Daniels and Desai are now venture capitalists — Daniels at Morgan Stanley Ventures Partners and Desai at InterWest Ventures. Zip Realty is the only company from the competition that has gone public, which makes Kucirek royalty at the Haas School of Business at UC Berkeley, where Kucirek earned his Masters of Business Administration degree. This background should help OCHO become a candy brand you will be hearing much more from in the future.

OCHO organic chocolate still life at Andronicos 1200 Irving Street, San Francisco, California USA, photo by Kevin Warnock, September 1, 2012

OCHO organic chocolate still life at Andronicos 1200 Irving Street, San Francisco, California USA, photo by Kevin Warnock, September 1, 2012

After that build up, I am happy to report that OCHO candy bars taste really good.

I sampled all four flavors — Peanut, Coconut, Mocha and OCHO Bar.

Each is more sophisticated than your standard Snickers, Reese’s or Almond Joy, but not so sophisticated as to require an education to appreciate and prefer. The Mocha candy bar doesn’t have a similar major label counterpart, to my knowledge.

I think the OCHO product line will be a hit because it’s not trying to be Scharffen Berger, a decidedly more luxurious chocolate brand that has not and probably never will hit the mainstream, even though it is owned now by the same giant Hershey that makes Reese’s and Almond Joy.

I toured the Sharffen Berger plant with my friend Kelly Yu before Hershey’s acquired the company and brand. I was not a blogger back then, sadly, as the tour was fascinating and worth writing about. That tour gave me a deeper appreciation for chocolate, which of course was the point.

Denis Ring co-founded Five Star Organics with Kucirek. According to Christy [last name deleted January 9, 2016 per request by Christy], Ring created the 365 Everyday Value line of products at Whole Foods Markets and the O Organics line of organic products sold at Safeway.

I took the photographs that accompany this post. Click on them twice in delayed succession to see them at full size.

[Note: On May 1, 2014 Jane Doe sent me a Facebook message asking me to ‘untag’ her name from the picture above. I removed her last name and replaced it with a comment saying the last name was deleted.]

[Note: On January 9, 2016, Jane Doe called me and asked that I remove her last name from this article entirely. I did so, and I also removed the photograph of her, even though she did not ask me to, just to fully detach her from this story.]

[Note: On February 26, 2016, Jane Doe text messaged me and asked me to delete this post entirely. She said she is concerned because a Google search of her real name still shows the picture I deleted January 9, 2016 on their image search page. From that page a user can find this post but without her picture, since I deleted it. I gently explained that Google will continue to show her picture until they re index this page. Nothing like this has ever happened to me in all my years of blogging. I cannot understand why somebody would want to distance themselves from this impressive chocolate company that makes wonderful products that are now sold at my local Safeway in the checkout lanes, right next to the very bars that they compete with and taste better than. I also deleted a few unrelated sentences that distracted from the review of Ocho candy. Jane Doe is not the person’s real name… I substituted it to completely eliminate the person from this post. I am sorry that Ms. Doe suffered such anguish over a lovely picture holding a candy bar. And I am sorry to have to dilute this nice review by adding these distracting comments to the end. However, I don’t believe it’s OK to just edit posts without making a change note, so I have to put these comments here.]

Having fun with the Nokia phone ringtone

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Much of the modest success I have achieved in life has resulted from Nokia Ventures (later renamed Blue Run Ventures) investing in, Inc., which I later sold to Purple Communications.

While that investment was in 1999, I still have a warm spot in my heart for Nokia Ventures and for Nokia the company that makes mobile telephones.

The Nokia default ring tone is so well known and so associated with Nokia phones that I suspect most people in the world can sing the ringtone by heart. That’s assuming the ring tone is the same throughout the world, which I strongly suspect it is.

Watch what happens in this video I found on YouTube when a talented violinist encounters the Nokia ringtone during a public solo performance in front of an audience.

This is a funny video, and you have to watch through to the end for it to be funny.

Written by Kevin Warnock

January 23rd, 2012 at 5:00 am

10 years ago today Mobile Office won a CNET/PC Expo award for Best Business Solution

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GoAmerica home page

GoAmerica home page

It was 10 years ago today that a mobile product I helped create — Mobile Office — won a CNET/PC Expo award.

CNET was the TechCrunch of its day.

To commemorate the day 10 years ago I wrote the blog post Mobile Office, a product I helped create, wins CNET/PC Expo Best Business Solution Award.

I wrote the post as I would likely have written it 10 years ago, so I assigned it a publication date of June 28, 2001. I disclosed that fact in an afterword at the bottom of the post.

I am writing this brief additional post to alert you to the ’10 year old post’ that you probably would never see otherwise.

Written by Kevin Warnock

June 28th, 2011 at 11:33 pm