Today, September 1, 2012, I had the pleasure of meeting Christy McAvoy.
McAvoy used to work with the co-founder of Five Star Organics, William Scott Kucirek, at his first startup, Zip Realty. Zip Realty competed in 1999 with my Internet company Hotpaper in the Berkeley Business Plan Competition. That competition is now named the Berkeley Startup Competition, a name change I proposed October 5, 2011 to Andre Marquis, who leads The Lester Center for Entrepreneurship and Innovation, which provides support to the student run competition at the University of California at Berkeley, in Berkeley, California. My friends Melissa Daniels and Keval Desai were the student founders of the competition. Daniels and Desai are now venture capitalists — Daniels at Morgan Stanley Ventures Partners and Desai at InterWest Ventures. I don’t know if the competition was renamed at my suggestion alone. Kucirek’s Zip Realty to date is the most successful company to pass through the Berkeley Startup Competition, which is why I bring up the competition and its origins here. Zip Realty is the only company from the competition that has gone public, which makes Kucirek royalty at the Haas School of Business at UC Berkeley, where Kucirek earned his Masters of Business Administration degree. This background should help OCHO become a candy brand you will be hearing much more from in the future.
After that build up, I am happy to report that OCHO candy bars taste really good.
I sampled all four flavors — Peanut, Coconut, Mocha and OCHO Bar.
Each is more sophisticated than your standard Snickers, Reese’s or Almond Joy, but not so sophisticated as to require an education to appreciate and prefer. The Mocha candy bar doesn’t have a similar major label counterpart, to my knowledge.
I think the OCHO product line will be a hit because it’s not trying to be Scharffen Berger, a decidedly more luxurious chocolate brand that has not and probably never will hit the mainstream, even though it is owned now by the same giant Hershey that makes Reese’s and Almond Joy.
I toured the Sharffen Berger plant with my friend Kelly Yu before Hershey’s acquired the company and brand. I was not a blogger back then, sadly, as the tour was fascinating and worth writing about. That tour gave me a deeper appreciation for chocolate, which of course was the point.
Denis Ring co-founded Five Star Organics with Kucirek. According to McAvoy, Ring created the 365 Everyday Value line of products at Whole Foods Markets and the O Organics line of organic products sold at Safeway.
I took the photographs that accompany this post. Click on them twice in delayed succession to see them at full size.