Kevin Warnock

Entrepreneurship, ideas and more

I want to drive my bus conversion around the world to promote green living

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nascar pickup trucks covered in sponsorship ads

Nascar pickup trucks covered in sponsorship ads

Last year I read the book Take your RV to Europe by Adelle and Ron Milavsky. This book was inspiring, for it made me want to take my RTS bus conversion to Europe, and I have been planning this trip now for about a year. Last year I told my entire family about my plans.

The authors of Take your RV to Europe took their Toyota based class C RV to Europe, and now leave it parked there full time so they can fly over and go on extended multi-month voyages as they please without the hassle of shipping the vehicle over for each trip.

I got shipping quotes last year around June of 2010, and the price is about $7,000 each way to take my 40 foot long conversion to The Port of Rotterdam, Netherlands from The Port of Oakland, California, the nearest large ocean shipping port to my house.

Take Your RV to Europe book cover

Take Your RV to Europe book cover

My plan has been to spend a solid year traveling and living in the conversion full time. The book makes it clear that Europe is very friendly to recreational vehicles, much more so that is the United States. In most medium and large European cities there are RV parks, unlike in the US. For example, there are large RV parks in London and Paris. The one in Paris is walking distance to a Metro station… just outstanding. There are no RV parks in San Francisco, where I live, one of the most popular tourist destinations in the world… just awful.

Take your RV to Europe makes a strong case that shipping your RV to Europe is the least costly way to travel for an extended time in Europe.

Fuel is costly in Europe, granted, but distances are short compared to the US.

Restaurant food is costly, so being able to cook on board the RV saves a fortune compared to staying in hotels or even youth hostels. I stayed in a couple of different youth hostels in 2009 when I was in Amsterdam, Netherlands, and I recall paying around 40 Euros a night, which really adds up, particularly since you need to buy lunch and dinner on your own. If I were to do an extended tour of Europe, I would hope I had a new girlfriend or wife by then and would be able to bring her along.

While it may be a while before I embark on a European bus conversion adventure, I wanted to share with you my newest variant of my dream, which I am really excited about:

I want to elevate my trip from a mere road trip into a voyage to change the world.

As you know now from my frequent posts about my plans to build many green features into my beloved RTS, I am passionate about living efficiently. While I own a 1,600 square foot house in the center of San Francisco, California USA, I don’t use all that space for just myself. I rent out most of it to my 4 roommates. Divided evenly, that comes to 320 square feet per person, which is close to the area inside my bus conversion.

Most of the inhabitants of the world live in dwellings much smaller than the average US house.

There are many great advantages to choosing to live in smaller dwellings — interest savings, maintenance savings, time savings, energy savings and mental energy savings, for example.

My green bus will be loaded with technology that will showcase how green living can still be richly pleasurable and rewarding. Few people have ever stepped foot in a truly green home, in part because few such homes exist. They certainly don’t exist in every city and town in the US and Europe. But my green RTS can visit such towns and cities with relative ease.

I hope to be able to change the world by showing people my green bus and telling them about it. I am already working hard to develop my journalism skills by building up my audience for this blog at I am not scared to speak in public, and I’ve been interviewed on the radio before, while I was CEO at, my first Internet startup from the first dot com boom in the 1990s.

I envision arriving in a new city or town and parking my green bus conversion right in front of the venue I will be speaking at. There, I will spend the night. I will address the group assembled by my host and then invite the group to tour my green home. Since it will be my actual home for an extended period, it will be believable in a way that I think most model futuristic homes are not, because they don’t look lived in, because they are not lived in.

I will get my start on this public speaking circuit in the San Francisco Bay Area, where there are many receptive audiences for my green messages. As I build my blog readership and get speaking credits, I hope to get more radio interviews and then television interviews.

At this point, when my ideas are getting more attention, I hope that I will be able to recruit sponsors to help me pay for my eventual adventure traveling around Europe, which will cost perhaps $50,000 for the year. I have been thinking of getting sponsors for a while now, but I really decided to try to make it actually happen when I read the inspirational stories at, which describes a solar electrically powered yacht circumnavigating the globe right now to help publicize the potential of solar electricity. The owners of the Planet Solar craft got sponsors to help pay for the project, which probably has a cost surpassing $20 million, since the boat alone reportedly cost $17.5 million. I first learned of the PlanetSolar project in National Geographic magazine, which my roommate Marie had on the dining room table last week. Thank you Marie.

I need to make friends with the Planet Solar team, including Patrick Marchesseau, the ship’s master.

Planet Solar electric yacht navigating through the Panama Canal

Planet Solar electric yacht navigating through the Panama Canal

My green bus conversion offers many opportunities for sponsorship. With slide out trays, I could probably fit $20,000 of solar panels on the roof, which would be enough to fully air condition the vehicle on a hot sunny day. For a large house, it might take $200,000 of solar panels to do the same, which is just too expensive for most to even consider. But if people could reduce their living space, all kinds of formerly cost prohibitive technologies become affordable. While $20,000 is still a lot of money, over time it’s not much, considering those solar panels will last for a quarter of a century. Electricity will cost a lot more then than now, so after inflation, the $20,000 really won’t seem like much. Right now I only have $1,000 worth of solar panels on the roof, due to budget constraints.

Buses routinely have billboards on their sides, so sponsors could show off their participation in return for their help. Such ads would help me spread the word as well, as they would draw attention to me and help me start conversations wherever I park.

When I downloaded the picture above of the Planet Solar craft navigating through the Panama Canal, I noticed the SunPower logo on the side. My friend Matt Campbell works at SunPower. Maybe he’ll introduce me to their sponsorship group? Are you reading this Matt?

Once I get sponsors, I would probably have to register my RTS as a commercial vehicle and begin paying commercial vehicle insurance rates. As a side note, I insure my RTS with Progressive Insurance, and I recommend this company.

I want to be perfectly clear that currently I accept no sponsorships and am not running any kind of a business with my RTS. Right now it’s my hobby with no business angle whatsoever. It actually costs me a lot, as you might well guess. Commercial insurance is expensive, so I would love to one day get an insurance company as a sponsor, so they could insure it as part of their sponsorship.

Why would an insurance company care? I suspect that solar panel insurance is going to be big business one day, as having tens of thousands of easily re-sellable and highly durable panels just sitting on a roof makes them a target for thieves.

With the right sponsors, I might one day even upgrade the vehicle drivetrain. It is a bit ridiculous to be advocating super green living while driving a vehicle that gets only 11 miles to the gallon on the freeway. It would be much better to use a modern electric drivetrain, from one of the innovative startups working hard on such things, such as Motiv Power Systems, which recently received a 7 figure government grant to develop electric power-trains for shuttle buses. These drivetrains are expensive for non transit system use, but with a sponsor they could be practical. If my green bus conversion were all electric, I could see getting featured on prime time network and cable television shows in every country I visit. I know the founders at Motiv Power Systems, and they are passionate about their dream to electrify transit buses. I’m not sure their drivetrains are suitable for intracity travel.

Once I tour Europe, I can then see touring Asia and the United States. I don’t plan to tour the US first as I’ve already driven across the US in my bus once, and the distances are so great I fear I would spend more time driving than speaking and showing, which I believe are key to changing perceptions about how much space is needed for a happy life. I also believe audiences in Europe and Asia will be more receptive to my ideas since their residents already live in smaller dwellings and pay much more for energy than residents do in the United States.

Written by Kevin Warnock

April 4th, 2011 at 5:00 am