Kevin Warnock

Entrepreneurship, ideas and more

Archive for March, 2011

Dodo bird sculpted from a log with a chainsaw

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Elsie Battaglia in The Times, December 14, 2006

Elsie Battaglia in The Times, December 14, 2006

My grandmother Elsie Battaglia is 99 years old.

One of her prized possessions is the wood sculpture dodo bird pictured below. It was carved by a young man with a chainsaw perhaps 40 years ago. Grandma loves telling the story of how she knew of this young man for years, and how he had not been motivated much in life, and hadn’t accomplished anything noteworthy. Then one day, someone gave him a chainsaw and some logs, and he taught himself to produce sculptures. He went into business for himself and did a brisk business selling his creations.

This dodo bird means a lot to me because it’s one of the few items that Grandma took from house to house with her as she’s moved over the years. I remember it from when I was a young child.

This picture was taken on March 9, 2004 when Grandma lived part of the year at her house she then owned in Desert Hot Springs, California.

My Grandmother is slowing down, and she recently stopped exercising regularly at Curves, the health club chain. I believe she only joined as a member at about age 93 or so. Her friends would pick her up and take her to Curves since she chose to no longer drive a car some years back.

On a recent visit, I made copies of all her photo albums, some 16 gigabytes, and she gave me permission to post them. There are thousands of pictures going back decades, and I’m not yet sure how to approach this big project. Stay tuned.

My grandmother was on the Internet daily with WebTV in 1997, and thankfully I saved all of her emails. She only signed off permanently years later because she was getting too much spam to handle. WebTV was slow and cumbersome, and I can understand her frustration with all the unsolicited email.

I love my grandmother, and I’m going to visit her next month.

Kevin's grandmother's dodo bird

Kevin's grandmother's dodo bird

Written by Kevin Warnock

March 31st, 2011 at 5:00 am

Posted in Family

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I cooked rabbit for the first time

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I have ordered rabbit occasionally from restaurant menus. I’ve enjoyed eating rabbit, but I never have cooked it.

I shop for meat at Guerra Meats at 490 Taraval Street in San Francisco, California, where I live. This charming store was opened by Mark and Battista Guerra in 1954, and I often hear the butchers greet their customers by name.

On March 28, 2011 when I was shopping there for boneless chicken breast, I saw that a full rabbit only cost $1 more per pound. I purchased the rabbit and the butcher cut it up on a floor mounted serious looking band saw with no blade guard protecting the 12 inches of exposed blade. His fingers were quite close to that blade as he made about 10 cuts in short order. I cringed watching him work as I am so much more careful when working around power tools, and my neighbor told me a story only weeks ago where a butcher friend of his was cutting frozen meat on a band saw and cut a handful of fingers off and didn’t know it because his hands were so numb from the cold. His coworkers alerted him when they saw blood everywhere. Ouch!

Yesterday, March 29, 2011, I made two meals from the rabbit. I cut off about 4 ounces of meat and made one of my Chinese recipes, with snow peas, mushrooms, zuchinni, onions and red bell pepper. The result was delicious. Rabbit is close in taste to chicken. It’s a bit more substantial I found.

Later, I fried the remaining rabbit as if I were making fried chicken. This was even better than the Chinese dish. I found the rabbit to be more flavorful than chicken, so much so that it really was finger licking good. It was scrumptious.

Now I’m wondering if I could ever bring myself to raise rabbits for meat. The book Urban Homesteading that inspired me to try urban homesteading makes it sound easy. Rabbits are so cute and cuddly I don’t know if I could ever kill one to eat.

Have any of my readers killed a rabbit, duck, chicken or quail for food to eat personally? If so, please write a comment describing how it felt and how difficult it is.

Written by Kevin Warnock

March 30th, 2011 at 5:00 am

Profile former pipe bending machine – I want one

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I am continuing to work on my RTS bus conversion on weekends and in the evenings.

My current project is designing a sliding window shade that insulates the window when closed. Sadly, the RTS has single pane windows, and double pane windows are not available. For most conversions, one can buy factory new double pane replacement windows from Motion Windows. You send them a tracing of the original windows and they ship you a wooden crate with double pane windows that fit perfectly. That is possible because most buses used for conversions have flat glass in the side windows.

Airplane window. Photo by Hajime NAKANO.

Airplane window. Photo by Hajime NAKANO.

But my RTS was designed by General Motors, and they wanted a curvy modern shape to the vehicle like a car would have. The glass panes are curved, and Motion Windows can’t make a double pane curved pane window.

As a result, I will make sliding window shades that fit in a track lined with wool felt. Passenger airline windows are the closest example of what I envision. When you raise the shade, the shade disappears up into the inside of the ceiling, so that most of the shade is parallel to the roof when raised.

I built a prototype some time back, and the idea worked, but the sliding of the shade was stiff, and it sometimes got stuck and needed to be lowered and raised again in one smooth action. The cause of this was the complete lack of suitable bearings on the shade, which was a piece of unmounted countertop Formica plastic laminate.

My new version uses Delrin ball roller bearings on the sides of a 1/32″ thick sheet of 5052 aluminum, which is bendable such that it can conform to the curve where the wall meets the ceiling.

I envision that the bearings will roll against 3/8″ square aluminum bar on the left and right of the shade, perpendicular to the floor. What’s been troubling me for a long while is how will I form the gentle yet variable radius bend into the aluminum so that I can install it. Today on YouTube I discovered the machine I need. I don’t know if TechShop has one of these, but if they don’t I suspect some machine shop in San Francisco has one and that I could have them bend the 20 pieces I’ll need to complete the shades. It would seem these could all be bent in an hour or three by someone who knows how to use the machine.

It may also be quite practical for me to simply build a wooden bending form that incorporates the varying curves I need, and just bend them with my own arms, as 3/8″ is not that thick. I suspect this is the way I’ll go. However, the machine I found is so impressive I wanted to write a post about it and show you the video.

I will insulate the aluminum shade with Reflectix brand reflective ‘bubble wrap’ style insulation. This insulation looks like bubble wrap sandwiched between two layers of aluminum foil. It’s very flexible, and the foil part is a plastic foil, not real aluminum foil, so it can be bent many times without cracking. Reflectix is also thin, so it will be able to glide up into the ceiling cavity without binding. This tight fitting shade with its Reflectix backing will probably insulate as well as the costly Motion Windows, and I get a built in window shade that should look high tech and sleek. My prototype certainly looked sleek, and I believe the improved aluminum version will be quite handsome. I’ll keep you posted on my progress.

Written by Kevin Warnock

March 29th, 2011 at 9:49 pm

Why not turn off electricity when smoke detector activates on a bus conversion?

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Linear actuator

Linear actuator

I’m in the middle of converting an RTS bus to a motorhome. I read Bus Conversions Magazine to learn construction techniques. The discussion forum hosted by Bus Conversions Magazine is outstanding, and I visit this forum daily.

Sadly, some bus conversions burn to the ground.

What a tragic event that would be if it happened to my bus conversion.

These things really represent a lot of work, and getting a check from the insurance company would still mean you’d have to duplicate a lot of work to make a new one. Yes, you could buy an already finished conversion, but there won’t be another conversion anywhere in the world like mine when I’m done with it, it’s going to be that unusual.

So I want to make it very unlikely my bus will ever burn to the ground. I’ve already talked about putting the generator on the roof in a previous post. That should help a lot since many bus fires start in the generator compartment, typically in a storage bay, and burn up from there. If any fire started on the roof, it would be hard for it to burn down, especially since the box I will put the engine in will be made of metal and lined with cement board and rock wool type insulation that can’t burn. I will also put auto closing trap doors on the air inlet and exhaust, so that if there’s a fire, oxygen to the box will be shut off in seconds, which should snuff out any fire almost immediately.

Another big source of bus conversion fires are electrical fires. To limit the chance of an electrical fire, I am not going to install many wires in the ceiling and exterior walls, which will be insulated with spray foam. Spray foam is highly flamable, and when it burns, it makes toxic gas that can kill you very quickly. So I will keep most of the wires I add inside metal conduit elsewhere that’s not close to spray foam.

The manufacturer of my RTS, TMC Corporation, ran several large bundles of wire in the ceiling, and these are required for the vehicle to run at all. There are perhaps 100 conductors, and it would be risky to try to make them longer so I could run them somewhere else, so I will leave them in place. However, I am looking into encapsulating them in a fire stop product.

The above precautions are straight forward. What I’m going to write about today is less straight forward, and I would like comments as to whether what I’ve dreamt up would be a good idea to implement.

I’m considering installing smoke detectors that include a relay to control unrelated circuits. If the alarm trips, a totally separate electrical circuit can be closed or opened, depending on how you wire the relay.

What I am thinking about doing is using the smoke detector to control a set of motorized linear actuators that would be installed next to and attached to the actuation paddle of each of the master circuit breakers and master battery disconect switches on board. When the actuator is engergized, and motor inside it turns some gears which cause a plunger to move in a straight line for x number of inches. When the polarity of the energizing power is reversed, the actuator plunger moves in reverse. In this way, formerly manually operated switches and circuit breakers are now electrically controllable.

My RTS before the conversion was started had 2 master battery disconnect switches, in the battery compartment. These switches take some effort to push, thus my selection of an actuator that can push or pull 100 pounds. I would not allow the actuators to operate these main vehicle power switches when the bus conversion engine is running, since it could be dangerous to shut down the engine while underway, even if there’s a fire on board somewhere.

My RTS after conversion will additionally have 3 master circuit breakers, as follows:

  1. AC shore power master breaker
  2. 24 volt house battery bank master breaker
  3. 12 volt house battery bank master breaker

If all 5 breakers were shut off in the event of fire, it would seem that an electrical fire might not get as far as if there were power flowing. What I don’t know though is if an electrical fire has caused enough smoke to trigger a smoke alarm, does that mean that even if the power is switched off that it will accelerate or continue burning?

Of course, it could be traumatic if you’re cooking dinner at night, set off a smoke alarm and are plummeted into darkness. But I almost always have my phone with me, and that doubles as a flashlight, so I’m not that worried about that. In addition, the System Sensor manufacturer of detectors I linked to above offers a model that has two degrees of alarm severity — smoke and heat. A local alarm is triggered with smoke alone and a general alarm is triggered when the built in heat sensor is activated. This might be the model to install in the kitchen/living room compartment of my 4 compartment bus conversion. Many of the System Sensor detectors run on 12 or 24 volts direct current, perfect for a bus conversion, and can be networked together so they all make noise when one activates.

System Sensor brand smoke and heat detector with external relay

System Sensor brand smoke and heat detector with external relay

Another downside is a small fire might be safely extinguished with a garden hose, which will need the pump active to pump water. But I would make it easy to reverse direction of the linear actuators so I could turn the power back on quickly, and I could have a dedicated circuit for the water pump that wouldn’t be shut off in the event of fire.

There probably is a good reason not to implement this idea, because if it was such a good idea, why isn’t it implemented widely in buildings? Linear actuators are cheap and plentiful, as are networked smoke detectors that can switch external circuits. If this idea were required by code, the price of these items would plummet, like what must have happened with ground fault circuit interrupters, which are so inexpensive I can hardly trust them, given how critical it is that they work for decades without attention.

However, there’s a chance this idea hasn’t been seriously considered and tested. I would love to start a debate in the comments here or on the Bus Conversions Magazine discussion forum, where my member name is ‘Kevin Warnock.’

PS – I want to express my condolences to Mike Sullivan, the CEO and President of Bus Conversions Magazine, who lost his Mother Dorothy Sullivan today.

Written by Kevin Warnock

March 26th, 2011 at 11:00 pm

Posted in Bus conversions,Ideas

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Here’s an unusual way to find a wife

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My post yesterday announcing I am divorcing my wife was emotional.

Now my friends know I’m divorcing my wife.

The vast majority of my friends didn’t know that before yesterday.

I need to find a replacement wife, and pronto — hopefully in the next two years, as I want to start a family as soon as possible.

I’m not ready to date yet, and I haven’t been on any dates, but when I’m ready, I’ll let you know.

In today’s online edition of the San Francisco Chronicle newspaper, there’s a link to a story on a different website about Chas McFeely, who also wants to get married and start a family soon.

McFeely had tried online dating sites, with no success. So he decided to make a dating site where he’s the only member — Ten Thousand Dollars for Love?

To encourage people to visit, he’s offering a $10,000 reward to the person who introduces him to the woman he marries. According to the story, he’s received hundreds of sincere emails from all over the world.

His dating site, HookChasUp, is pretty well done. It’s very light on text, and there is no blog, so it’s tough to get to know him. But the photos and captions are well done, to my untrained male eyes.

Do you think this experiment Chas is trying will work? I’m worried it will attract unsuitable replies, but still, I wish Chas all the best in his search.

I wonder if most viewers notice what record album he’s holding in the picture above, and what percentage of them understand he’s communicating a lot about himself by that record selection.

Written by Kevin Warnock

March 24th, 2011 at 8:41 pm

Posted in Family

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I am really sad that my marriage is going to be over

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I served my wife with divorce petition papers in January, 2011. I am divorcing my wife.

Still, I am really sad.

I loved my wife with all my heart.

I believe I was a great husband — honest, loyal, faithful, generous, kind, thoughtful, imaginative, attentive and expressive. My wife was once so proud of me, and I felt loved by her friends — Aimee, Carolyn, Salil, and Nadia in particular. I won’t likely see any of them again, which makes me cry just thinking about that loss.

I said to my wife ‘I love you’ about about 6,500 times over almost 5 years. My wife said ‘I love you’ to me about 6,475 times. She rested her head on my chest as I held her close almost every night we were together, including our last night together, October 21st, 2010.

She was a part of me unlike any other woman I’ve known.

Was I surprised to see her leave?

Not at all, for she was dramatically unsatisfied with what she had in me.

I wish my wife happiness, for that is what I fear she is missing and chasing, sprinting right past me in pursuit of it, unable to feel happy with a good and capable man who cherished her.

How am I doing? I feel vibrant and awful. Full of promise and full of sadness. Cautiously optimistic about the future but sick about my lost future with the love of my life. Wondering if I’m going to be able to have a family now since half a decade just got consumed.

My burst of upbeat posts to this blog in recent months conceal my horror of watching the wife I loved melt away and vanish over two exasperating years following our wedding and reception on September 28, 2008.

I miss my girlfriend so much.

I miss the sweet presents my wife gave me, like the ‘Happy Birthday’ teddy bear she gave me for my birthday October 6, 2010, and the handmade scrapbook photo albums to document our life she painstakingly assembled from real photos, construction paper and love.

My wife and I talked every day from the day we met in Starbucks on University Avenue in Palo Alto, California on December 20th, 2005 to the last morning she walked over to me, climbed into bed and cuddled with me, on the morning of October 22nd, 2010. We still celebrated our monthly ‘anniversary’ of meeting, including on October 20th, 2010.

The last time I saw or talked with my wife was October 25, 2010, when she and her parents loaded my wife’s belongings from my house into a moving van and departed. The iPhone video below shows the moving truck leaving my house.

Before they left, my wife’s father shook my hand warmly and told me ‘You’re a good man.’

I gave my wife’s father a hug and told him ‘this is a life changing day.’ I gave my wife’s mother a hug and told her ‘this is a life changing day.’ I asked my wife’s parents to say goodbye to my wife’s father’s father, Sharon, Laszlo, Michael, Josephine, Patrick, Scott, Jack, Nancy, Amanda, Nick and Erika.

My wife’s parents promised me that they would say goodbye as I asked. If my wife’s friends and family are reading this, Goodbye. I will miss you. I appreciated your love and support very much. Please take good care of my wife, as I can’t be there for her any longer in any capacity. I tried so hard, and part of me still loves her dearly.

If you read this blog, you’ll gain greater insight into me than you’ve likely had before, and I hope you’ll appreciate my intellect, drive, passion, capabilities and accomplishments. I put forth tremendous, sustained effort and resources to make my wife happy.

I spent so many hours trying as diligently as I was then capable to help my wife appreciate that she was already living a fortunate life uncommonly rich with the most important elements of a happy and satisfying life. Sadly, I was unsuccessful.

I am crying and I don’t know when I’ll recover from my traumatic loss.

I am heartbroken and ruined.

[Note: I removed my wife’s first name, which appeared in the original version of this post. I also removed the last names of some of the other individuals named. Finally, I removed a lovely picture from Christmas morning, 2009 that showed my wife and me holding hands in front of the Christmas tree and laughing enthusiastically. Kevin – 3/23/11 @ 1:48pm PDT.]

Written by Kevin Warnock

March 23rd, 2011 at 12:38 am

Posted in Family

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Time to move Berkeley’s Pacific Steel to suitable industrial space

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Pacific Steel of Berkeley, California is apparently the 3rd largest steel foundry in the United States. Pacific Steel’s unionized employees are currently on strike and the company must be losing a fortune each day.

I have mixed feelings about this company. My company Silveroffice, Inc., the makers of gOffice, in 2005 used to be housed on 10th Street in Berkeley, about 8 blocks from Pacific Steel. Our tenancy at that location lasted just a couple of weeks because one of our employees got sick and started to miss work due, he claimed, to the noxious and poisonous fumes emitted daily by Pacific Steel.

Hadfields Works steel casting, 1925

Hadfields Works steel casting, 1925

The smell resembled a pot with a plastic handle left empty on a burning stove.

I smelled this smell as we were moving in, but didn’t think it was an ongoing condition. But after a few days, a neighbor dropped in to introduce herself and left us with a flyer advising the cause of the odor was Pacific Steel. I attended public meetings organized by the neighbors, and learned the plant emitted all sorts of carcinogens.

The plant moved into Berkeley in 1934. Apparently, back then, there were no homes, schools or offices anywhere near the plant. That was smart thinking, as I don’t see how a foundry can be odor free, given what they do inside, which is pour molten steel into molds to make truck and other parts. Even soldering an electrical connection on my desk makes a nasty smell, and I’m only melting a tiny amount of metal.

I think that Berkeley itself may be the party to blame here. They should have never allowed houses and nursery schools to be built walking distance to this huge factory, which fills more than a city block of land. Berkeley should have paid Pacific Steel to relocate if needed before they let a nursery school be opened across the street.

I suspect that Berkeley collects a LOT of tax revenue from Pacific Steel and ‘needs’ them to pay the bills. But I bet it can be shown people die earlier if they live for a long time near this plant. The current leadership of Berkeley didn’t cause the current mess, I’m sure, and from what I know, the leaders of Berkeley are kind and conscientious leaders. I’ve met Tom Bates, Berkeley’s mayor, and I’ve heard him speak. I was impressed with what I heard, but of course, he was not speaking about Pacific Steel.

Within days of discovering the health threat, I moved my company out of the vicinity of Pacific Steel. We moved back to our Berkeley Entrepreneurship Laboratory space for a few weeks to give me time to find new office space, which I did. We moved to downtown San Francisco into the Mills Building at 220 Montgomery Street in early 2006.

According to the article I link to here, Pacific Steel is losing money and thus it has asked its employees to pay for their health care insurance coverage. My guess is this coverage costs a fortune, because the air must really stink inside these ancient factory walls. The article says some of these employees have been working there for 30 years! The health consequences must be horrific, though I am just guessing, and perhaps there are air scrubbers inside that make the air as fresh as crisp ocean air. Has anyone reading this been on the factory floor while the plant is in operation? If so, please leave a comment telling us what the air smells like.

I think the solution is to simply shut the factory, take the modern equipment to a truly industrially zoned city area, perhaps far from Berkeley, and set up business operations there. Scrap the ancient equipment, perhaps by melting it down into truck parts as a final tribute to the company’s long and no doubt colorful history. Offer jobs to the best employees and don’t fight unemployment compensation for the rest of them. Yes, it’s sad some longtime employees will lose their jobs. But they are nearly certainly being slowly killed by working there, and given time, they will realize I predict that this wrenching change is in their best interests.

Remember, my office was about 8 blocks from the factory, and I found the smell unbearable once I learned it was carcinogenic. It was quite unpleasant before I found out the smell was carcinogenic.

In 2005, there was reportedly a nursery school right across the street from this old factory! Those poor children! Those poor teachers!

I have read Pacific Steel has spent millions on new equipment in recent years. They can take these goodies with them to the new factory. There probably is a closed factory out there that they can just buy for pennies on the dollar, like Tesla Motors just did with the Toyota/General Motors plant in Fremont, California. It must be so stressful for the Pacific Steel owners to be doing constant battle with its neighbors, so I would think they would welcome a chance to start over in an area that would welcome them, not shun them.

I’ve never written such a harsh post before, and I hope I don’t upset the workers or the executives too much by what I write here. I think Pacific Steel was harmed by Berkeley decades ago, and it’s probably too late to seek redress. So what needs to happen now is to make the best of a bad situation. Even if Pacific Steel has to reduce its size so it’s the 10th or 20th largest foundry in the US, it still makes sense to adopt my plan. Once they stop bleeding money on fines, lawyers and public relations, they can grow a number 10 or number 20 firm back to the number 3 firm, probably in only 10 years. Clearly the family has exceptional drive and tenacity to survive this long under such trying circumstances. When they can stop fighting and really work on their business, I predict great things will happen, and the health benefits to the whole community will allow that section of Berkeley to thrive.

I invite comments, even harsh and critical comments. I don’t know all the details, and I am open to writing follow up posts to correct or amplify points I make above. I’ll even meet with representatives of either side if they like to make certain I ultimately write a fair and balanced analysis. I’m a new journalist with no training, so please be patient with me as I tackle controversial, even explosive subjects.

PS – Moving away from Pacific Steel hurt my relationship with Priya Haji, who founded World of Good, Inc. gOffice was renting space from World Of Good on 10th Street, which is how gOffice came to locate near Pacific Steel. I had been quite close with Priya up until that point, and we would talk everyday, each advising the other on our repsective ventures. Once I left in a rush, we never talked like we used to, which makes me sad, as Priya is one of the most fascinating people I know. You could say our relationship was a casualty of Pacific Steel’s presence in the neighborhood, which should give you some background on why I felt compelled to sound off on my blog about such a controversial story.


Written by Kevin Warnock

March 21st, 2011 at 4:57 pm

Posted in Opinion

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The Secret History of Silicon Valley, by Steve Blank

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I consider attending the Berkeley Entrepreneurs Forum to be one of the high points of each month during the academic year. The Forum is the premier event developed and hosted by the Lester Center for Entrepreneurship and Innovation at the University of California, Berkeley. I’m a member of the Advisory Council for the Entrepreneurs Forum, and I’ve enjoyed participating very much.

The draw for the evening is the speaker or panel on a subtopic of entrepreneurship. The action though is in the networking during the cocktail hour prior to the formal program and immediately after the program when there’s an opportunity to meet the speakers. I’ve shaken hands with more billionaires at the Entrepreneurs Forum than at any other single place.

The most recent program was by an individual speaker, my favorite format. The speaker was Steve Blank, the same Steve Blank I saw at the Commonwealth Club of California last month.

Blank delivered his talk entitled ‘The secret history of Silicon Valley’, which I had already watched on YouTube from an earlier presentation elsewhere. This talk is rich with colorful information about how Silicon Valley was formed. It’s a fascinating story tightly intertwined with Stanford University and World War II, of all things. I didn’t know this, I’m embarrassed to admit. But I would guess 99% of people don’t know this history.

I shot high definition video of Blank’s talk, but I have decided to link instead to the official version, which is edited with clear views of his slides. I’m not a fan of speaker slides generally, but these slides really do help tell the remarkable story more effectively.

I’ve heard Blank is an exceptionally engaging and likeable teacher, which probably explains why he won the Earl F. Cheit Award for Excellence in Teaching for the Berkeley-Columbia MBA Program last year 2010. Jerry Engel, the Faculty Director of the Lester Center, said in his opening remarks to Blank’s talk that he’s envious of Blank, since Engel hasn’t received this award.

Here’s the YouTube video of Blank’s talk, which happened February 24, 2011 in the Anderson Auditorium at the Haas School of Business on the UC Berkeley campus in Berkeley, California, USA.

Engel was a member of the board of advisors for my first company,, Inc. and is a member of the board of advisors for my current company, Silveroffice, Inc., the makers of gOffice, the first true online office suite, launched in 2004.

Steve Blank wrote what I consider to be the best book I’ve read on how to start a successful technology company — The Four Steps to the Epiphany, Successful Strategies for Products that Win.

The four steps to the Epiphany book cover

The four steps to the Epiphany book cover

If you consider yourself an entrepreneur, even if you’ve been successful for years, you need to own this book and read it multiple times, because you’ve probably just been lucky. Seriously.

Written by Kevin Warnock

March 21st, 2011 at 5:00 am

A heartwarming story about buses and their role in Civil Rights history

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The Wheels of the Birmingham Civil Rights Movement

The Wheels of the Birmingham Civil Rights Movement

Here’s a heartwarming story about buses, which, as you know, I love:

Another Role for Buses In Civil Rights History

Written by Kevin Warnock

March 21st, 2011 at 2:29 am

The story of the Microsoft IPO, as told by Fortune

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Fortune Magazine cover from 1986 featuring Microsoft IPO

Fortune Magazine cover from 1986 featuring Microsoft IPO

Inside the Deal That Made Bill Gates $350,000,000 is the title of a story by Fortune that covers what happened behind the scenes with the initial public offering of stock in Microsoft. Yes, that was in 1986, but these kinds of stories are not commonly ever made public, to my knowledge, so I thought I would make note of it here. I certainly learned something. For example, Microsoft, Oracle and Sun all went public within days of each other. Wow.

I remain a big believer in Microsoft, and I use Visual Studio, Windows Server, SQL Server and their Office software to run my company’s website, gOffice. Microsoft’s products are unfairly derided, in my view. Sure, I have my unhappy moments with their products a few times a year. But no other company makes an office suite as rich and genuinely powerful as Office. There is no way to substitute any other programs for Word and Excel for really serious work, because the macro language in Word and Excel lets you do almost anything. Online office products are terrible by comparison, including my company’s own gOffice product. Microsoft has thousands of smart people working on this stuff constantly, and it shows. Sure, the products could be better, but they’re already quite good today.

I think Microsoft will be around longer than Google.

Google doesn’t hold the monopoly power afforded Microsoft by its ownership of Office and to a lesser extent, Windows. People other than advertisers and website owners can stop using all of Google’s products without too much pain. But who can not use Excel for serious corporate work with others?

I recognize these are remarkably unpopular positions to take, but my job here is to tells things as I see them, not recite the popular viewpoint.

By the way, Microsoft considers gOffice a ‘competitor.’ I find this humorous given our tiny market position relative to theirs, but it is nice to see your company name in Microsoft’s 10K annual report for the most recent 5 years in a row. Don’t believe me? Look it up on the Microsoft website here.

gOffice has been depressingly and uncharacteristically quiet for years now, but all that will change this year, and I have modest but wildly realistic plans to revive the brand and product. Stay tuned.

One final crazy point: I think the market value of Facebook will eclipse that of Google and Microsoft, but probably only temporarily. Facebook has a tremendous network effect advantage that will be tough to break, and people really can’t substitute any other site for Facebook, since that’s the only site where all your friends are nearly certain to be.

Friend me on Facebook at to help prove the market power Facebook holds.

Written by Kevin Warnock

March 20th, 2011 at 5:00 am